Dave Gulezian, president and CEO of Viscira
Dave Gulezian, president and CEO of Viscira.
What it does: Develops new-media communication solutions and interactive software applications for pharmaceutical, biotech and medical device companies.
HQ: San Francisco.
2011 revenue: $8.7 million.
2012 projected revenue: About $14 million.
Background: B.S. in electrical engineering from Cornell University and an M.B.A. from Stanford University’s Graduate School of Business. Co-founded Ucopia, a gift registry software tool for retailers, which was acquired by Primedia Inc.
Residence: San Francisco.
Web site: viscira.com
How’s business: Very good. We’re fortunate to be growing fast.
Biggest challenge for your business at the moment: Finding good people and maintaining high standards of quality as we grow.
What’s going to change at your company in the next year: Business development in Europe.
Reason for starting business: Helping life science companies communicate more effectively with target audiences.
Most difficult part of decision: Making the decision not to pursue venture capital and to continue to grow organically.
Biggest misconception: That you’re able to tell people what you want them to do. It’s more about persuading, coaching and motivating.
Biggest business strength: The diversity of talent in the company in terms of all the different functions under one roof. We’re at the intersection of science, technology, art and design. That makes us unique.
Biggest business weakness: Trying to handle unanticipated customer demand. When we have customer needs that arise in very short timelines, being able to respond in an effective way.
Marketing Communications Manager - Viscira
Phone: (617) 429-0834