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Disability-Simulating VR Promotes Empathy

Viscira is mentioned in MIT Technology Review. The article focuses on virtual reality programs that are used to help the general public understand what it’s like to live with a physical or mental disability.

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MM&M Top 100 Agencies

Sudler & Hennessey, the healthcare communications network that acquired Viscira in March 2016, is included in the 2016 MM&M Top 100 Agencies. The Viscira acquisiton is mentioned in the write-up as a highlight.

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Virtual Reality in Practice - An Exploration of Immersive Experiences in Pharma: Best Practices from Early Adopters

Virtual reality, or VR, represents one of the biggest tech trends of today. With major product launches coming from Oculus/Facebook, HTC/Valve, Sony and Microsoft, the interest in using VR to promote, learn and play continues to gain momentum, and pharma marketers have started to take note.

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VR Marketing in Life Sciences

In marketing, there is a bit of showmanship and education. The use of spectacle and novelty as a way to attract attention and gain a foothold into the mind of a target audience has long been an accepted technique of the savvy marketer. More and more novelty experiences, such as Virtual Reality and Augmented Reality, are being used in trade shows and for sales support in the field, but they often do not have the desired impact due to poor understanding of the presentation requirements for such novel experiences. To make the experiences fully resonate, the presentation needs to be designed with the participant’s mental state in mind throughout their entire experience.

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