Viscira was challenged to create a tradeshow booth solution with the following program goals and objectives:
- Create a sophisticated virtual simulation for wet, age-related macular degeneration (wet AMD) allowing ophthalmologists to experience having the disease
- Assist HCPs in developing more empathy and understanding for patients living with the condition
- Encourage physicians to treat more aggressively and consistently, as appropriate, to yield better patient outcomes
- Help attract attention to the Genentech booth and drive audience traffic
- Provide quality opportunities within the booth environment for sales reps to interact with target HCPs
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