Gaining access to physicians is difficult due to the greater demands on their time and healthcare institution policies that restrict pharma company access. In fact, sales rep access to doctors is at an all-time low, with accessible rescribers down from 77% in 2008 to 51% in 2014.
Sunovion Pharmaceuticals needed a tool to increase sales rep access to physicians in a restrictive environment where many healthcare professionals would rather receive the latest news and communicate with pharma companies via various digital channels and their mobile devices.
Viscira was challenged to help Sunovion deepen the relationship between its tele-sales Representatives and health care professionals (HCPs) during phone-based sales calls in which the current engagement was only 1 to 2 minutes per call (in line with industry averages).
Click here to read the article in PDF format.