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Case Studies

Congress Booth Innovation for the Gilead Oncology/Hematology Pipeline Team

BUSINESS GOAL

To raise awareness and educate healthcare professionals (HCPs) attending the 2013 ASCO (American Society of Clinical Oncology*) and ASH (American Society of Hematology**) annual meetings on a pipeline of novel, targeted investigational agents utilizing multiple pathways to treat a wide range of cancers.

OBJECTIVE

To stand out on the event floor using programs that differentiate the client’s exhibits from the competition and attract large numbers of booth visitors. Once present in the booth, the objective was to educate and engage HCPs, enabling the Gilead Oncology MSL team to further interact with target customers. The programs were also meant to communicate Gilead’s strong drug pipeline and commitment to innovation within the oncology space.

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Interactive Core Sales Aid (iCSA) iPad Application for a Top-Five Pharmaceutical Company

Viscira was challenged to adapt content from printed sales aid material and reimagine it in a way that would allow sales reps to engage more effectively with health care practitioners (HCPs) about a treatment regimen for chronic lymphocytic leukemia (CLL) without diluting key medical messages for the brand. One of the program goals was to inform and educate HCPs about a new dosing algorithm for the product.

 

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An Integrated Digital Strategy: Multi-Channel Healthcare Professional Education Campaign for Dendreon

BUSINESS GOAL:

Increase awareness about PROVENGE® (sipuleucel-T) for metastatic, castrate-resistant prostate cancer as an important treatment option which utilizes the patient’s own immune system and extends survival.

OBJECTIVE:

Communicate the clinical value and efficacy of PROVENGE to healthcare professionals, including oncologists, hematologists, and urologists.

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Disease Education Interactive Sales Aid Application for a Top-Five Pharmaceutical Company

Viscira was challenged to develop an innovative selling tool that the client’s field sales force could use to educate oncology HCPs about the histological characteristics of an aggressive type of breast cancer and the HER2 biomarker. The client wanted the app to address a common knowledge gap in the interpretation of diagnostic findings and to allow the sales force to “bring to life” key educational and marketing messages in a highly visual and convincing way.

 

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