Interactive Core Sales Aid (iCSA) iPad Application for a Top-Five Pharmaceutical Company
- Published: Thursday, 24 October 2013 18:28
Viscira was challenged to adapt content from printed sales aid material and reimagine it in a way that would allow sales reps to engage more effectively with health care practitioners (HCPs) about a treatment regimen for chronic lymphocytic leukemia (CLL) without diluting key medical messages for the brand. One of the program goals was to inform and educate HCPs about a new dosing algorithm for the product.
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