Mobile iPad™ Product Education Application for Onyx Pharmaceuticals
- Published: Thursday, 21 April 2011 21:05
Viscira was challenged to develop an innovative tool to be used by the Onyx Medical Science Liaison (MSL) Team to educate hematology health care professionals (HCPs) about the use of Onyx’s pipeline molecule, carfilzomib—a selective, next-generation proteasome inhibitor, as a potential new treatment option for multiple myeloma. The tool needed to not only facilitate dialogue and exchange in a novel way between the Onyx MSLs and target HCPs, but it also needed to provide the kind of flexibility that allows for effective interactions even in time-constrained settings.
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