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Viscira® Announces Version 2.0 of its Interactive Resource Library (IRL) Platform for the Life Sciences Industry

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the release of Version 2.0 of its Interactive Resource Library (IRL) for life sciences clients. This mobile presentation platform, developed for Medical Science Liaison (MSL) use, allows MSLs quick and easy access to all the resources they need for effective, engaging educational presentations.

The IRL also functions as a digital briefcase, enabling field medical teams to seamlessly present relevant clinical data, disease education videos, and other key scientific materials to support their face-to-face clinical discussions with healthcare practitioners.

With this release, Viscira has integrated a number of new, innovative features within the platform to provide additional value for users, including role-based content visibility and functional privileges, automated publishing and updating of content, the ability for non-technical system administrators to convert PowerPoint slides into HTML-based presentations, and enhanced metrics and analytics reporting. The user interface has also been redesigned to make the tool even more user friendly and intuitive for MSL teams.

The IRL incorporates easy and secure web-based administration. It can be launched as a stand-alone application or seamlessly integrated into industry-leading CLM platforms such as Veeva. Additionally, it can also be linked directly to Salesforce accounts if used as a stand-alone application.

"We are seeing significant growth and adoption of technology-based applications by medical and scientific affairs teams. Our Interactive Resource Library platform arms MSL teams with dynamic presentation capabilities and content management functionality that are tailored to optimize field interactions with HCPs," explains Jeff Asada, Vice President of Business Development. "Field medical teams are now able to quickly publish and manage field-level content, such as slide decks, pipeline info, videos, scientific posters, response letters, and medical information requests, both within the US and globally."

To schedule a demonstration, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® 3D Animation for Roche Wins Silver Davey Award

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced that the Academy of Interactive and Visual Arts has selected Viscira as a Silver winner for the company's 3D animation video program about idiopathic pulmonary fibrosis (IPF). The award was given in the area of video/film in pharmaceuticals within the specialty category of animation use. With more than 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide.

IPF is a chronic and ultimately fatal respiratory disease characterized by a progressive decline in lung function. The primary objective of the animation video program developed for Roche was to educate healthcare professionals on the mechanism of disease (MOD) and to highlight the human impact of the condition on patients with IPF. The video was initially deployed at the ERS (European Respiratory Society) International Conference in September 2015 in Amsterdam.

This interactive MOD animation highlights the pathological features of IPF and includes high-quality character animation. The piece was highly cinematic, creatively unique and scientifically accurate. Hagop (Kane) Kaneboughazian, VP of Animation at Viscira, described the video in short as "Toy Story meets pharma."

The Davey Awards is in its 12th season and is overseen and sanctioned by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who’s Who" of acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Conde Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!

James Rouse, Roche’s International Product Manager - IPF, commented on the animation video. "Working with Viscira to produce this animation has been a great experience, and [the video] really helped attendees at the Congress to visualize how IPF progresses in the lungs."

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Viscira® Listed as the #1 Player in Global Virtual Reality in Healthcare Sector

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, was listed as the #1 player in the recently launched new market research report "Global Virtual Reality in Healthcare Sector Market 2016." The research study provides a strategic assessment of the global virtual reality market and profiles leading companies in the healthcare sector. Viscira leads the list, which includes developers of augmented reality eyewear and surgical simulators for medical training, virtual reality software technology companies, and companies developing virtual reality games for pain management.

Viscira offers innovative VR solutions for its pharma, biotech, and medical device clients that communicate healthcare information in very personal and immersive ways. One interesting example was the development of a VR solution for a client that leveraged the Oculus Rift to simulate the impact of schizophrenia on a patient.

The company also recently deployed an engaging VR exhibit for a top-ten pharma company to help illustrate and personalize patients’ challenges of living with rheumatoid arthritis, ankylosing spondylitis, and psoriatic arthritis. The VR program utilized live-action video, unique cinematography, 3D animation, and modern graphic design and was deployed on the Samsung Gear. Based on the success of the program, it is currently being localized for use in numerous markets across the world.

Dave Gulezian, President & CEO of Viscira, commented on Viscira's inclusion in this market research report. "From early in its lifecycle, our team recognized the potential for VR to change the way we communicate healthcare information and invested the time to dive into the technology. We are pleased to be included in this industry report along with other leading companies who are recognized as innovators in this space."

Viscira's virtual and augmented reality solutions are just one example of many distinctive interactive software applications and digital solutions the company offers, from 3D MOD and MOA animations to interactive sales aids to its Vilumina video programs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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Viscira® Leverages Microsoft HoloLens to Deliver Unique Mixed Reality Solutions

Multiple reports have predicted that, within 10 years, Augmented Reality (AR) and Virtual Reality (VR) could produce revenue in the tens of billions of dollars. A recent industry report on the future of AR/VR from September 2016 also estimated that roughly 25% of the investment in this technology will be directed to healthcare.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has recognized this opportunity and is actively capitalizing on these advancements by offering innovative VR and AR solutions that communicate healthcare information in very personal and immersive ways.  Most recently, the company has begun development efforts using the Microsoft HoloLens, a mixed reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly blending high-definition holograms with the real world.

Viscira's HoloLens solutions aim to create networked VR experiences by connecting health care professionals (HCPs) remotely and transporting them into 3D virtual worlds. These worlds can depict a mechanism of action of a drug or a virtual conference environment. For example, the HoloLens might “teleport” a hologram of a Key Opinion Leader (KOL) enabling them to speak directly in front of a health care professional in their own environment (e.g. office, living room, etc.). This would simulate the experience of presenting to someone in person in the same physical space, while offering the convenience of remote attendance.

Rodwin Pabello, Viscira’s Director of Product Development, commented on the use of mixed reality technology for developing compelling communication programs for its clients. "We are very excited about the advancements we are seeing with VR/AR technology and what they can do for medical communication and marketing. We are exploring many different applications for using the Microsoft HoloLens. In the future, this type of technology might even supplant the iPad as a primary tool for interaction between a pharma sales rep and a healthcare professional."

Viscira's virtual and augmented reality solutions are examples of the innovative, interactive software applications and digital solutions the company offers. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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