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Viscira® Celebrates Ten-year Anniversary

Viscira announced the celebration of its ten-year business anniversary this month as a leading provider of digital marketing solutions and software products for the life sciences industry. The company is proud of the sustained growth and client impact it has achieved over the past decade and remains committed to ongoing innovation in life science marketing.

Ten years ago, Dave Gulezian, President and CEO, set out a vision for Viscira to become a valued technology partner and full-service digital marketing firm for life sciences clients, offering engaging, high-impact digital solutions and user experiences. Within Viscira's first few months of business, having only a few employees, the company secured a major project with one of the top biotech companies in the world.

Fast forward to today: Viscira has grown to a staff of approximately 120 people and has worked with 21 of the world’s top 25 pharmaceutical companies. The company has served over 200 unique brands, achieving solid penetration across almost every disease state and therapeutic area.

As further evidence of the company’s success, Viscira was acquired in 2016 by the Sudler & Hennessey Group, a leading global healthcare communications network. This has provided the company with new growth opportunities both domestically and globally, including in Europe and Asia.

"The success that Viscira has achieved in the past ten years is largely due to the dedication of our staff to satisfying clients and a desire to continue to push the envelope in terms of what is possible," commented Gulezian. "We will continue to focus on creating exceptional user experiences across various digital channels and are excited about what the future holds for the company."

Beginning with the win of its first major life sciences client in 2007, the company’s progress over the past decade includes many notable milestones and achievements. Viscira has memorialized some of these key highlights in the video accompanying this release.

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Viscira® Releases 2017 Client Survey Results

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the strongest results from its annual client satisfaction survey in company history. 

As part of its customer-centric approach, Viscira surveys all clients on an annual basis to measure level of satisfaction and identify opportunities for improvement. Overall, this year's survey found that 94% of respondents are satisfied with the work that Viscira delivers and consider the company to be a valuable business partner. All survey respondents indicated that they would recommend Viscira to colleagues.

In addition to these overall findings, the survey solicited feedback from Viscira’s life sciences clients in the areas of strategy and scientific acumen, creativity and innovation, communication skills and client services, and effective program delivery. In these specific areas, the survey revealed that:

  • 100% of respondents agree or strongly agree that Viscira’s creative execution is elevated from what they see from a traditional brand agency of record (AOR) and other firms
  • 94% of respondents agree or strongly agree that Viscira’s project execution is smooth, meets expectations, and aligns to timelines
  • 100% of respondents agree or strongly agree that their Viscira account lead communicates clearly, effectively, and proactively
  • 94% of respondents agree or strongly agree that executed programs are highly relevant and resonate with their target audiences

"Viscira relies on direct client feedback to continuously improve our overall service offering. Our annual client survey is one valuable mechanism to help capture this input," said Kimberly Davis Wells, VP of Client Services. "We are very pleased with these survey results, which reflect our continued growth and improvement as a company." 

In addition to the positive results summarized above, the company also gained some valuable insights that will inform Viscira’s ongoing efforts to provide best-in-class service and fully satisfy clients. 

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Viscira® Extends Strong Business Performance Through Q1 2017

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, continued its solid business performance into the first quarter of 2017. The company realized a 16% increase in booked revenue for Q1 2017 versus the same period in 2016. This financial result represents the company’s best start to a year ever and comes on top of a previous record booked revenue quarter in Q4 2016.

During the first quarter, Viscira added several major clients to expand its roster of leading pharmaceutical, biotech, and medical device customers. This group of companies is based both in the US and abroad, and includes the company’s first ever customer in China.

Since 2011, Viscira has worked with 21 of the world’s top 25 pharmaceutical companies and has served over 200 unique brands, achieving solid penetration across major products and therapeutic areas.

"It’s exciting to see that our clients continue to respond positively to our ongoing digital innovation and delivery performance. With this start, we have strong momentum for the remainder of 2017, and we look forward to our continued growth and evolution as a company," commented Dave Gulezian, President & CEO of Viscira.

To satisfy the growing demand, the company continues to aggressively recruit talented professionals across multiple functional areas and plans to increase its staff by around 10% this year. Interested candidates can access the company's updated career page to learn more about Viscira, review testimonials from current staff, and apply for a relevant position.

"We recognize how valuable our staff is to our ongoing success. It is very important that we continue to attract and hire the best and brightest people to make Viscira even stronger as a company," explained Amisha Hada, Associate Director of Human Resources.

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Viscira® Announces the Hire of New Scientific Director

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the addition of Russell Phillips, PhD, to its growing Medical Content team. Phillips joined the company last month in a core strategic leadership role as Scientific Director. Working closely with the executive team, he will help guide the development of medical communications and scientific content at Viscira, providing key strategic insights that will help the company’s medical writing and creative teams fully deliver on clients’ business objectives.

Phillips has had a long career in medical communications at innovative Bay Area healthcare companies, most recently at iRhythm Technologies, where he drove public relations, social media marketing, and sponsored research efforts. His communications experience spans multiple therapeutic areas, including neurology, diabetes, cardiology, and oncology. He also helped define the corporate communications strategy for the recent IPO of a digital healthcare solutions company.

"Russell is a fantastic addition to our team," said Heather McCune, Senior Scientific Director at Viscira. "His hire demonstrates the company’s continued commitment to delivering the highest level of content strategy and medical writing. We’re very excited to have Russell on board and look forward to the strategic insights he will bring to our internal teams and clients."

"I’m thrilled to join this successful Viscira team,” commented Phillips. “With their unique capabilities and innovative solutions, I’m excited to be with a company that is a recognized leader in life sciences digital marketing."

Phillips has a PhD in Experimental Psychology/Behavioral Neuroscience from NYU and completed postdoctoral work in Neurobiology at both Boston University and Stanford University.

Viscira's Medical Content team consists of expert PhD medical writers, marketing copywriters, and medical editors with extensive experience in a broad range of disease states and therapeutic areas, as well as an independent medical advisory board. Viscira’s content capabilities include content strategy, message development and refinement, creation of de novo content, digital optimization of existing content, and expert consulting regarding legal and regulatory compliance issues (including OPDP) across all phases of the product lifecycle.

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