Viscira™, a leading provider of interactive, new-media and technology solutions for the life sciences industry, announced today the release of its next-generation video presentation solution. This new version of the company’s on-demand video program delivers a visually stunning combination of high-definition or HD video content, sophisticated 3D imagery, dynamic motion graphics, and other creative elements to maximize visual impact and increase messaging effectiveness for clients.
Viscira’s enhanced video format provides viewers with an immersive, engaging, broadcast-quality experience that is far more sophisticated and compelling than traditional offerings. The company’s state-of-the-art video editing and production techniques increase the variation of on-screen content and enhance scene transitions to hold viewer interest better. Special features enable KOL presenters to engage and interact with animated graphics in new and unique ways.
“We are very excited to continue to improve our leading video presentation solution to provide additional value for customers,” explains Rick Barker, Vice President of Production and Technology at Viscira. “We have effectively leveraged the latest technologies and techniques to provide our clients with an innovative tool for delivering important clinical, scientific and educational messages to their target audiences.”
To deliver this enhanced video solution, Viscira typically starts by working closely with clients to understand their strategic marketing objectives. From there, Viscira often executes all activities associated with design, development, and delivery of the final product, from pre-production through post-production, including management and execution of the video shoot. The final digital video asset can be optimized and formatted for multiple media channels and devices, including CD, DVD, the web, and various mobile devices such as the Apple® iPhone™ and iPad™.
This enhanced KOL video product is just one of many innovative, interactive, new-media and technology solutions the company offers, which range from iPad applications to 3D mechanism-of-action (MOA) animations, and from interactive presentation builder platforms to electronic sales aids. Viscira also provides a streamlined, lower-cost video solution called VisciCast™ for clients with more limited budgets and simpler presentation needs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of industry-leading clients, including Amgen, Johnson & Johnson, Genentech, Pfizer, Novartis, and Eli Lilly.
Marketing Communications Manager - Viscira
Phone: (617) 429-0834