Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the addition of Russell Phillips, PhD, to its growing Medical Content team. Phillips joined the company last month in a core strategic leadership role as Scientific Director. Working closely with the executive team, he will help guide the development of medical communications and scientific content at Viscira, providing key strategic insights that will help the company’s medical writing and creative teams fully deliver on clients’ business objectives.
Phillips has had a long career in medical communications at innovative Bay Area healthcare companies, most recently at iRhythm Technologies, where he drove public relations, social media marketing, and sponsored research efforts. His communications experience spans multiple therapeutic areas, including neurology, diabetes, cardiology, and oncology. He also helped define the corporate communications strategy for the recent IPO of a digital healthcare solutions company.
"Russell is a fantastic addition to our team," said Heather McCune, Senior Scientific Director at Viscira. "His hire demonstrates the company’s continued commitment to delivering the highest level of content strategy and medical writing. We’re very excited to have Russell on board and look forward to the strategic insights he will bring to our internal teams and clients."
"I’m thrilled to join this successful Viscira team,” commented Phillips. “With their unique capabilities and innovative solutions, I’m excited to be with a company that is a recognized leader in life sciences digital marketing."
Phillips has a PhD in Experimental Psychology/Behavioral Neuroscience from NYU and completed postdoctoral work in Neurobiology at both Boston University and Stanford University.
Viscira's Medical Content team consists of expert PhD medical writers, marketing copywriters, and medical editors with extensive experience in a broad range of disease states and therapeutic areas, as well as an independent medical advisory board. Viscira’s content capabilities include content strategy, message development and refinement, creation of de novo content, digital optimization of existing content, and expert consulting regarding legal and regulatory compliance issues (including OPDP) across all phases of the product lifecycle.