Viscira’s 2018 Digital Innovation for Healthcare Roadshow Is Off to a Fast Start
Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, recently kicked off its second annual Digital Innovation Roadshow, titled “Innovation Nation.” The goal of the roadshow presentations is to help educate life sciences marketing, medical affairs, HEOR, commercial operations, and IT teams about some of the latest technology trends, platforms, and applications.
In 2017, Viscira’s New Product Development Team traveled to 15 cities across the U.S., from Los Angeles to Boston and from Atlanta to New York, to showcase emerging digital technology solutions that could impact key business challenges facing life sciences companies. The team visited a total of 10 leading life sciences companies.
This year, the company’s roadshow presentations began in February. To date, the Viscira team has traveled to five different cities, visiting five major life science companies. Overall, the company is well ahead of its pace from last year and its meeting goal for the first half of 2018.
The 2018 Innovation Nation is a strategic, user-centered approach to addressing some of the major challenges facing life sciences companies. Using an “Educate, Experience and Apply” framework, it is a creative way to bring the latest technologies to clients, through a series of on-site interactive sessions, demos, and discussions. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to define new content-delivery media and to help gain greater insights into how to more effectively apply cutting-edge, message-enhancing technologies in different user experience scenarios.
“We are off to a really good start with our Innovation Nation roadshow this year. We have presented some of the latest digital technologies to our clients and have received an overwhelmingly positive response. In particular, many clients are interested in Augmented Reality/Virtual Reality and Artificial Intelligence technology, and are starting to see how they can be used for HCP and patient engagement, training applications, etc.,” said Rodwin Pabello, Viscira’s Director of New Product Development.
Here is some of the specific feedback Viscira has received from leading life sciences companies:
“Before you started the meeting, I told you that HoloLens was not a viable option for training our sales teams. It seems from the other vendors, it is not ready for prime time. You totally changed my mind and we are excited to partner with you.”
“I am getting chills down my arm. I can envision a wall of AR posters that will help teach our sales reps.”
“Your work is impressive. We are excited about the opportunities to raise the bar for our training platform.”