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Viscira® Leverages Microsoft HoloLens to Deliver Unique Mixed Reality Solutions

Multiple reports have predicted that, within 10 years, Augmented Reality (AR) and Virtual Reality (VR) could produce revenue in the tens of billions of dollars. A recent industry report on the future of AR/VR from September 2016 also estimated that roughly 25% of the investment in this technology will be directed to healthcare.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has recognized this opportunity and is actively capitalizing on these advancements by offering innovative VR and AR solutions that communicate healthcare information in very personal and immersive ways.  Most recently, the company has begun development efforts using the Microsoft HoloLens, a mixed reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly blending high-definition holograms with the real world.

Viscira's HoloLens solutions aim to create networked VR experiences by connecting health care professionals (HCPs) remotely and transporting them into 3D virtual worlds. These worlds can depict a mechanism of action of a drug or a virtual conference environment. For example, the HoloLens might “teleport” a hologram of a Key Opinion Leader (KOL) enabling them to speak directly in front of a health care professional in their own environment (e.g. office, living room, etc.). This would simulate the experience of presenting to someone in person in the same physical space, while offering the convenience of remote attendance.

Rodwin Pabello, Viscira’s Director of Product Development, commented on the use of mixed reality technology for developing compelling communication programs for its clients. "We are very excited about the advancements we are seeing with VR/AR technology and what they can do for medical communication and marketing. We are exploring many different applications for using the Microsoft HoloLens. In the future, this type of technology might even supplant the iPad as a primary tool for interaction between a pharma sales rep and a healthcare professional."

Viscira's virtual and augmented reality solutions are examples of the innovative, interactive software applications and digital solutions the company offers. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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Viscira® Again Named One of the Top 100 Fastest-Growing Private Companies in Bay Area

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has been ranked 93rd by The San Francisco Business Times on its annual list of the Top 100 Fastest-Growing Private Companies. The list ranks privately owned Bay Area-based companies by revenue growth from 2013 to 2015. This is the second time Viscira has been named to this prestigious list.

From 2013 to 2015, Viscira’s revenue grew 64 percent. This strong growth has been driven by increasing demand across its entire portfolio of digital solutions and software products, including its Prospero® Online Speaker Portal, Interactive Sales Aids, and Vilumina™ video programs. Demand for the company's 3D MOA and MOD animations grew significantly over the three year period as well.

During this time, Viscira also added an impressive number of prominent pharma and biotech companies to its roster of clients across a wide range of key therapeutic areas such as oncology, cardiology, respiratory, vaccines, and rare diseases. In fact, the company has now worked with 21 of the top 25 pharma and biotech companies in the world.

Viscira's President & CEO, Dave Gulezian, was very pleased. "This is exciting news and another acknowledgement of the hard work and dedication of our talented staff," he said. "The Bay Area is a special place with some amazing organizations. We feel honored to again be recognized as one of its fastest growing companies."

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Viscira® Announces Version 5.0 of its Prospero® Online Speaker/Advisor Portal

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the release of Version 5.0 (“v5”) of its Prospero® Online Speaker/Advisor Portal for life sciences clients. This industry-leading, secure, web-based software platform serves as a robust content management system and communication hub for pharmaceutical product speakers, allowing them to easily access all the resources and tools needed to make their peer-to-peer, educational presentations both effective and engaging.


A key component of Prospero is the Viscira Interactive Presentation Builder tool (or “IPB”), which provides users with the ability to create and save custom presentations, subject to medical and regulatory restrictions, through an intuitive, drag-and-drop interface. While the IPB has been available online through the portal, Viscira now offers clients an offline, stand-alone version as an optional platform feature.
With the offline IPB, users are now able to create custom presentations on their laptop or tablet devices with no Internet connection needed. These custom presentations are subject to the same business rules and slide logic as the online version. After a slide presentation is built, users can then conveniently present directly from the IPB without an Internet connection.


Once the user is back online, the custom presentation is automatically synched and saved to the Prospero portal for future use. Other usage metrics and analytics are also gathered for reporting purposes. The use of the offline IPB also enables pharma clients, including medical and regulatory groups, to proactively expire outdated presentation content on a user’s device.


“We are excited to further enhance the capabilities of our industry-leading Prospero platform with our v5 release,” explains Nat Fast, Vice President - Software Development of Viscira. “With the addition of our offline IPB tool, we now offer users even greater convenience in building custom presentations wherever they are. We also provide regulatory teams with even greater control of content from a compliance perspective. Fast added, “We continue to innovate to ensure that Prospero remains a leading platform in the industry.”  


The Prospero Online Speaker/Advisor Portal can be customized to meet companies’ specific workflow needs and business requirements on an enterprise-wide, therapeutic area or single product basis. To schedule a demonstration, please contact the company at 415-848-8010, or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..


The Prospero Online Speaker/Advisor Portal is just one of many digital solutions and software products the company offers, which range from Viscira’s 3D mechanism-of-action (MOA) animations to interactive medical case study programs to high-impact sales and educational applications for iPad and other mobile devices. 

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Viscira® Releases 2016 Vilumina™ Video Demo Reel for Life Sciences Clients

 

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, recently released its 2016 Vilumina™ video demo reel for its life sciences clients. This new, one-and-a-half-minute video includes highlights of Viscira’s cutting-edge work, while demonstrating the company’s sophisticated Hollywood-style video production capabilities.

The demo reel effectively showcases Viscira’s breadth of video expertise from live-action video to documentary-style features to patient testimonials. One of Viscira’s core Vilumina solutions is its enhanced KOL (Key Opinion Leader) video module.

This broadcast-quality video solution integrates full-body, green-screen KOL commentary with cinematically-rich digital content, including 2D and 3D animation, dynamic motion graphics and other creative elements. In addition to green screen shoots, Viscira can also produce enhanced KOL videos using on-location shoots, depending on the program creative concept.

Similar to the production process used in the film industry, Viscira manages all steps of the video creation, from script and storyboard development to video shoot execution, and then to final editing and post-production.

“We wanted our new Vilumina demo reel to showcase the company’s sophisticated video capabilities, and the depth and breadth of our team’s expertise,” explained Marlon McKenney, Director of Motion Graphics at Viscira. “We recognize the importance of video as a communication tool in our industry, and we continue to innovate to ensure that our programs have maximum impact. We are proud of the fact that we have the diverse skill sets needed to do all of our video work in-house.”

The 2016 demo reel is now being released to many existing and prospective Viscira clients. It is already receiving strong praise, with many referring to it as another impressive display of the company’s distinctive digital work.

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