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Viscira® Uses Parallax Scrolling to Design Stunning Websites for Life Science Companies

From Sony to Nike, big consumer brands are bringing their websites to life with parallax design and scrolling. Moving away from more traditional website approaches, companies are using this technology to make even the simplest designs more impactful and engaging.

Parallax, a method of creating a visual effect in which an image that is closer seems to be moving at a different speed than an image that is farther away, is typically achieved through image layering, thereby creating a sensation of depth and dimension. Because it offers enhanced content delivery and stronger engagement for viewers, parallax has become one of the hottest web design trends. Healthcare marketers have also recognized its ability to improve the effectiveness of their information presentation, increase the visual impact of medical content and help their brand stand out in a highly competitive market.

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, is utilizing this web design technique to create stunning graphics that entice the user to scroll through a site to further engage with the images and content. This includes immersing the user in unique 3D environments that might represent a cell surface or complete cellular microenvironment.

“Parallax is a designer’s dream and one that is perfect for healthcare marketing, as it lends itself to an engaging and immersive brand experience versus the static, flat nature of a more traditional information hub. It is a wonderful motion design effect that delivers dynamic storytelling information via the viewer's mouse scroll wheel or tablet finger swipe,” explained Rodwin Pabello, Viscira’s Director of Visual and Interaction Design. “At Viscira, we always want to stay at the forefront of the latest design techniques.”

As a company, Viscira is passionate about design and is committed to using state-of -the-art approaches like parallax to provide immersive and engaging digital experiences for end users. To schedule a demonstration of a parallax scrolling website designed by Viscira and view other dynamic interactive solutions, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Digital Marketing Innovation - Viscira® Creates Dynamic 3D Environments with Real-Time Animation for Life Science Companies

Real-time animation, a technique that gives users the ability to interact with the CG world and control their viewing experience, is a mainstay technology in the gaming universe. It is also one that has caught on in the film industry as a cost-effective and time-efficient way to pre-visualize films on set, before starting any post-production work. However, beyond these areas, real-time animation also has promise in the medical field, where Viscira is finding ways to use this technology to move beyond traditional delivery of animated scientific content.

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, is capitalizing on the advantages of using real-time animation by developing 3D solutions that add another level of engagement with an intuitive approach. The company is effectively using real-time animation to create programs that enable healthcare professionals or patients to control their viewing experience and engage with the CG world at a molecular and cellular level. This provides a much more interactive experience as compared to a traditional, straight-play animation video where the viewing experience is more passive.

Dr. Anthony Padula, a local Bay Area rheumatologist, sees real-time animation as a great way to help advance scientific visualization. “The Viscira solutions I have reviewed effectively create 3D environments that take animation to the next level by allowing the user to be fully immersed and interact with the 3D world to better understand what is taking place from a scientific perspective.” Padula added, “I think these solutions have the potential to increase the overall engagement level and educational impact of these programs within the medical community.”

Viscira is developing real-time animation solutions on tablet devices, such as the Apple® iPad™ with its built-in camera and gyroscope, which allow the user to pan around and control their own viewing experience. In addition, the company is also exploring ways to incorporate the Oculus Rift to create real-time animation solutions that would have application as group learning experiences in a classroom setting or at a medical congress meeting.

Hagop (Kane) Kaneboughazian, Vice President of Animation at Viscira, commented on the company’s use of real-time animation for developing innovative digital solutions for its clients. “We always look for ways to incorporate the latest technology from other industries to change the way we deliver healthcare information for our clients. Our ongoing focus on implementing enhanced experiences, like real-time animation, enables us to continue to provide unique and differentiated products for our industry.”

To schedule a demonstration, please contact Viscira at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® Makes the Inc. 500/5000 List of America's Fastest-Growing Private Companies for the Third Year in a Row

Viscira, a leading provider of interactive and new-media communication and technology solutions for the life sciences industry, recently learned that it was again named to Inc. Magazine's annual 500/5000 list. This is the second consecutive year that Viscira was included in this exclusive ranking of the nation's fastest-growing private companies.

The Inc. list represents the most comprehensive look at a critically important segment of the economy - America's independent entrepreneurs. Viscira joins a prestigious group of other outstanding companies that have been previously featured on this list, including Intuit, Microsoft, Zappos, Jamba Juice, Patagonia and Oracle.

With thousands of entries across all 50 states, a ranking on the Inc. 500/5000 list is an honor for any private company. During the evaluation period, Viscira achieved an impressive 3-year growth rate of close to 100% while continuing to maintain solid profitability metrics.

Viscira's President & CEO, Dave Gulezian, was happy to hear the news. "We are pleased that we've been able to retain a spot on this list for 3 consecutive years while we have scaled the business," he said. "This is a nice achievement for our team that reflects their ability to consistently deliver innovative software products and digital solutions that customers want," added Gulezian.

In addition to Viscira's strong revenue growth over this 3-year period, the company added several major life science clients, expanded business with existing clients and brands, released successful new products, and hired key staff in important functional areas such as software development, as well as developed strategic partnerships and expanded in the EU, among many other achievements.

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Viscira® Delivers Impressive Results for the First Half of 2014

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, announced impressive business results for 1H 2014 that concluded on June 30. Overall, the company realized a 72% percent increase in revenue for the first six months of the year versus the same period in 2013.

In addition, Viscira's 1H 2014 revenue reflects the best first-half results the company has had since its inception. Over this period, the company also maintained solid profitability metrics with minimal debt on the balance sheet.

This growth was driven by several factors, including new business from many existing clients and brands, particularly within the oncology therapeutic area. Additionally, the company brought on several new clients during this time, including AstraZeneca, Sunovion, Alexion, and InterMune.

The increased demand has been balanced across the company's entire portfolio of software products and digital solutions, including its Prospero™ Online Speaker Portal, 3D mechanism of action animations, and Vilumina™ KOL video presentation modules. Demand for the company's distinctive iPad sales aid applications also grew significantly over the period. This includes the company's innovative work on Veeva iRep platform with its vDetail solution.

"We are definitely pleased with our results for the first half of this year," said Dave Gulezian, President & CEO of Viscira. "Our teams continue to work very hard to raise the bar and innovate within the digital space in our industry. This strong first-half performance puts us in a great position to realize our ambitious business goals for the year."

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