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Viscira® Showcases Digital Innovation in Healthcare Marketing at Apple®

Displaying work at the intersection of science, art, and technology, Viscira excited and inspired the crowd at Apple’s flagship retail store in San Francisco’s Union Square last Thursday, June 13. While highlighting Viscira’s broad and cutting-edge digital capabilities, the presentation primarily focused on how the company is taking iPad development to the next level with its distinctive apps for education and marketing within the life sciences industry.


Viscira, a leading provider of interactive, new-media solutions and software products, effectively demonstrated how dynamic content like high-fidelity 3D animation, next-generation video, engaging motion graphics, and robust interactivity—including gaming elements—can be brought together in unique ways on the iPad to better communicate key product and educational messages. 


The event was well attended by a diverse audience that included pharmaceutical and biotech marketing managers, agency partners, members of the press, tech enthusiasts, job seekers, and curious bystanders. Apple representatives were also pleased with the event and expressed their interest in future opportunities with Viscira.

“We were very happy with how the evening turned out, and appreciated the opportunity Apple gave us to showcase some of our work,” said Noël Ashekian, Marketing Communications Manager of Viscira. 

“It was energizing to see so many people engaged and interested in our presentation and the demonstrations we shared,” explained Dave Gulezian, President & CEO of Viscira. “We are truly elevating iPad development and delivering distinctive apps that stand apart in the industry. Viscira is continually pushing the boundaries around what is possible on the iPad and other tablets to make these devices as effective as possible for our clients.”

Viscira is uniquely positioned to capitalize on the continuing trend of iPad and mobile device usage by health care professionals, patients, and life science companies. The company’s ability to seamlessly integrate multiple media types and interactive elements, using its diverse array of skill sets, enables it to deliver engaging apps that truly leverage the device potential and have lasting impact.

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Viscira® Selected as a Winner in the 34th Annual Telly Awards

The Telly Awards has named Viscira as a Bronze winner in the 34th Annual Telly Awards for the video entitled “Living with Type 2 Diabetes: A Teen’s Journey”. With nearly 11,000 entries from all 50 states and numerous countries, this is an honor for Viscira and its client.

The online video was created for Eli Lilly and allows viewers to take a journey through the eyes of a teenager named Carlos who is learning to manage his Type 2 diabetes. It effectively integrates on-location video footage with 2D character animation, motion graphics and other creative elements to maximize storytelling impact. The video became the most viewed piece of media on the Lilly Health Channel on YouTube over an extended period of months.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Viscira’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

Viscira's Director of Motion Graphics, Eric duPlessis, was very pleased. "This is a great acknowledgement and nice recognition for our team given their hard work and innovation in the video production area. We are really happy with how the piece turned out and glad it has been a very effective educational tool for our Lilly client,” duPlessis said.

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Viscira® Races for Multiple Myeloma

Viscira Participates in Fundraising Event for Multiple Myeloma Research Foundation

San Francisco, CA - April 23, 2013 Viscira, a leading provider of interactive, new-media communication and technology solutions for the life sciences industry, joined several of its life sciences clients on Sunday, April 7th, for a 5K walk/run event in San Francisco to help raise funds and awareness of multiple myeloma.

“It was a very worthwhile event that we were proud to participate in as a company”, said Dave Gulezian, President & CEO of Viscira. “We have developed product solutions for clients like Onyx and Celgene in the area of multiple myeloma and are familiar with this type of cancer. However, this event helped to personalize the impact that this disease can have for many of us.”

The company plans to make this an annual event and further increase its presence. “Not only is it a great opportunity for Viscira employees to give back, but it is also a chance for employees to bond outside of the workplace,” explained Noël Ashekian, Marketing Communications Manager for Viscira.

About Viscira

Viscira is dedicated to the design and development of new-media communication solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that provide best-in-class technology solutions to deliver engaging and memorable content via various electronic channels. For more information, please visit the company’s website at www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

About the MMRF Race For Research

Held annually in nine cities across the country -- Atlanta, Boston, Chicago, Philadelphia, San Francisco, St. Louis, Tri-State (New Canaan, CT), Twin Cities, and Washington D.C. -- this family friendly 5K walk/run raises both awareness and funds for multiple myeloma. Since its inception in 2001 in Chicago, the MMRF Race for Research program has raised more than $17 million to support the Multiple Myeloma Research Foundation’s urgent work.

About the MMRF

The MMRF was founded in 1998 as a 501(c)(3) non-profit organization by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy was diagnosed with multiple myeloma, an incurable blood cancer. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure.

Viscira® Releases QuickFlip™ Technology for the Apple iPad® and Other Tablets

Viscira, a leading provider of interactive, new-media communication and technology solutions for the life sciences industry, today announced the release of its QuickFlip technology. This patent-pending software leverages the gyroscope capability of the iPad and other tablet devices to deliver dynamic content that a field sales rep can quickly access based on the physical orientation of the device.

This enables sales reps and other field staff to instantly customize their detailing presentations for longer engagements or for very brief interactions with target healthcare professionals by changing the device from landscape mode to portrait mode and back.

“We developed this technology in response to our clients’ need for more flexibility during their sales calls,” explains Rodwin Pabello, Viscira’s Director of Visual and Interaction Design. “With QuickFlip, field sales staff can really make the most of every interaction with a customer whether it's long or very brief.”

Although QuickFlip is embedded within Viscira’s own vDetail interactive detailing platform, it can also be adapted for other sales detailing and CRM platforms in use in the industry, including Veeva iRep. QuickFlip is currently being deployed for major life science clients.

“We are extremely excited about this new mobile innovation that helps address a key customer need,” says Dave Gulezian, President & CEO of Viscira. “We’re pleased that it’s already generating very positive feedback from clients and look forward to further enhancing this technology.”

QuickFlip is just one example of how Viscira is capitalizing on the growing trend of tablet usage by physicians, patients and life sciences companies. The company continues to see strong demand for its distinctive mobile apps, and will continue to fully leverage its software development expertise and unique production capabilities to make further advancements in this area.

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