Viscira® Showcases Digital Innovation in Healthcare Marketing at Apple®
- Category: Press Releases
- Published: Tuesday, 18 June 2013 12:32
Displaying work at the intersection of science, art, and technology, Viscira excited and inspired the crowd at Apple’s flagship retail store in San Francisco’s Union Square last Thursday, June 13. While highlighting Viscira’s broad and cutting-edge digital capabilities, the presentation primarily focused on how the company is taking iPad development to the next level with its distinctive apps for education and marketing within the life sciences industry.
Viscira, a leading provider of interactive, new-media solutions and software products, effectively demonstrated how dynamic content like high-fidelity 3D animation, next-generation video, engaging motion graphics, and robust interactivity—including gaming elements—can be brought together in unique ways on the iPad to better communicate key product and educational messages.
The event was well attended by a diverse audience that included pharmaceutical and biotech marketing managers, agency partners, members of the press, tech enthusiasts, job seekers, and curious bystanders. Apple representatives were also pleased with the event and expressed their interest in future opportunities with Viscira.
“We were very happy with how the evening turned out, and appreciated the opportunity Apple gave us to showcase some of our work,” said Noël Ashekian, Marketing Communications Manager of Viscira.
“It was energizing to see so many people engaged and interested in our presentation and the demonstrations we shared,” explained Dave Gulezian, President & CEO of Viscira. “We are truly elevating iPad development and delivering distinctive apps that stand apart in the industry. Viscira is continually pushing the boundaries around what is possible on the iPad and other tablets to make these devices as effective as possible for our clients.”
Viscira is uniquely positioned to capitalize on the continuing trend of iPad and mobile device usage by health care professionals, patients, and life science companies. The company’s ability to seamlessly integrate multiple media types and interactive elements, using its diverse array of skill sets, enables it to deliver engaging apps that truly leverage the device potential and have lasting impact.