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Viscira Generates Strong Revenue Growth in 2012

Viscira, a leading provider of interactive, new-media communication and technology solutions for the life sciences industry, today announced strong operating results for the 2012 fiscal year. Overall, the company realized a nearly 50 percent increase in annual gross revenue over its 2011 financial performance.

This strong growth follows on the heels of a more than 50 percent increase in annual gross revenue in the prior year. Additionally, the company continued to maintain its solid profitability metrics with minimal debt on the balance sheet.

During 2012, Viscira added several major new clients, including GlaxoSmithKline, Biogen Idec, Novo Nordisk, and Quest Diagnostics, to its roster of prominent life sciences customers. The company also continued to expand its volume of business with existing clients such as Genentech-Roche, Johnson & Johnson, Bristol-Myers Squibb, and Novartis.

Viscira’s growth has been driven by increasing demand across the company’s entire portfolio of interactive solutions and software products, including its online speaker portal (OSP) and interactive presentation builder (IPB) platforms, 3D mechanism of action animations, and KOL video presentation modules. Demand for the company’s distinctive sales and educational applications for the iPad also grew significantly over the period.

In addition to increasing company revenue, Viscira released several new products, added key staff in important functional areas such as software development and business development, accelerated R&D activities, expanded to a new office space in NYC, and launched a new corporate website, among many other achievements realized through the year. Additionally, the company added two new patent filings to its growing patent portfolio.

“We are very satisfied with what our team was able to achieve in 2012 through their hard work and dedication,” commented Dave Gulezian, President & CEO of Viscira. “It’s exciting to see that our clients continue to respond in such a positive way to our ongoing product innovation and consistent delivery performance. We look forward to our continued growth and improvement as a company in 2013.

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Got Game? Growth in Interactive Gaming Impacts Pharmaceutical Marketing

Whether at home or on the road, playing interactive games has become an increasingly popular way to entertain, pass the time, and engage with friends. With stunning video, 2D and 3D animation, and special effects, these games have also grown increasingly sophisticated and impactful.

According to a new market report issued by Transparency Market Research entitled, “Gaming Market - Global Industry Analysis, Size, Growth, Share and Forecast 2011 - 2015”, the global gaming market was valued at $70.5 billion in 2011. This market is expected to grow over 15% per year and reach a hefty $117.9 billion in 2015.

Overall, the video game industry is one of the fastest growing sectors of the entertainment industry in the United States with the greatest growth likely to come in mobile gaming. A Gartner report called “Market Trends: Gaming Ecosystem, 2011” predicts that mobile gaming will experience the largest growth as compared to other gaming sectors, with its relative market share expected to grow from 15% in 2010 to 20% in 2015.

The desire to have the exciting world of interactive entertainment at your fingertips has helped fuel the growth of major market players like Nintendo, Microsoft and Sony, as well as new mobile gaming companies like Zynga.

Interestingly, the life sciences industry is also taking advantage of this major trend in the increased use and adoption of interactive games. Today, pharma marketers are more aggressively integrating interactive games into their marketing and sales programs. As a result, these programs are becoming much more sophisticated, engaging and interconnected, while increasing in educational value.

Viscira, a leading provider of interactive, new-media and technology solutions for the life sciences industry, is seeing a growing demand for more sophisticated gaming elements in its clients’ digital marketing programs.

Dave Gulezian, President & CEO of Viscira, commented on the increase in demand among its clients for such tools. “Our clients are continually looking for new and innovative ways to communicate their key product marketing and educational messages. When well executed, interactive gaming modules provide ways to both educate and entertain to increase the overall impact of a particular initiative.”

As just one recent example, Viscira successfully integrated real-time 3D gaming software into an interactive iPad-based sales tool for a top-five pharma client. This gaming technology leverages the iPad’s built-in gyroscope, and allows the users to control their viewing perspective in a fully immersive 3D cellular environment -- all just by holding and moving the iPad in space.

“We are constantly looking for new opportunities to integrate unique gaming capabilities into the solutions we offer clients to further enhance their effectiveness,” said Gulezian. “Given the time demands and entertainment expectations of both patients and healthcare professionals, we expect the interest in this area to continue to grow.”

With its creative design skills, 3D animation and video expertise, and software programming capabilities, Viscira is uniquely positioned to deliver sophisticated gaming modules for its clients, including applications for various mobile devices like the iPad, smart phones and other tablet devices.

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Viscira Makes the Inc. 500/5000 List of America's Fastest-Growing Private Companies

San Francisco, Nov. 6, 2012 (GLOBE NEWSWIRE) -- Viscira, a leading provider of interactive and new-media technology solutions for the life sciences industry, recently learned that it was named to Inc. Magazine's annual 500/5000 list, an exclusive ranking of the nation's fastest-growing private companies. Overall, Viscira finished in the top third of the rankings based on the company's strong growth performance over the last three years.

The Inc. list represents the most comprehensive look at the most important segment of the economy - America's independent entrepreneurs.  Viscira joins other prominent companies featured on this year's list such as Yelp, yogurt maker Chobani, and Rocket Lawyer. With literally thousands of entries from all 50 US states, the ranking on the Inc. 500/5000 list is an honor for any private company, especially in a challenging economy. During the evaluation period, Viscira achieved an impressive three-year growth rate of 173 percent. The median growth rate for the 2012 Inc. 500/5000 companies was 97 percent.

Viscira's President & CEO, Dave Gulezian, was very pleased. "This is exciting news and a nice acknowledgment of the hard work and dedication of the talented people we have on our team," he said. "We will continue to innovate as a company to provide even more value for our clients moving forward," adds Gulezian.

Viscira's growth has been driven by increasing demand across the company's portfolio of interactive products and technology platforms from next-generation, 3D mechanism of action animations to enhanced KOL video presentation modules to its robust online Interactive Presentation Builder (IPB) platform. Demand for the company's distinctive iPad applications for the industry also continues to rise.

More about Inc. and the Inc. 500|5000

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent--not subsidiaries or divisions of other companies--as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit www.inc.com.

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Viscira Delivers Next-Generation Online Speaker Portal Platform

Viscira®, a leading provider of new-media communication solutions and interactive software applications for the life sciences industry, announced today the release of its new Online Speaker Portal (OSP) for clients. This secure web software platform serves as a robust communication hub for pharmaceutical product speakers, allowing them to easily access all the resources and tools needed to make their peer-to-peer, educational presentations effective and engaging.

A key component of the portal is Viscira’s Interactive Presentation Builder (IPB) tool, which provides users with the ability to create and save custom presentations, subject to medical and regulatory restrictions, through an intuitive, drag-and-drop interface.

Beyond the IPB, Viscira has also integrated a number of supplemental, innovative features within the platform to provide additional value for users including: announcements, polls, discussion threads, a document library, on-demand video or audio speaker training modules, etc. Many of these components have been re-engineered to take advantage of web 2.0 functionality.

Additionally, the Viscira OSP includes unique social networking capabilities that promote communication and collaboration between users, enabling clients to build a stronger community of quality speakers for a product and deeper relationships with physician opinion leaders.

“We are excited to offer our customers an advanced online speaker portal solution that incorporates the latest technology and distinctive features, while still remaining very user-friendly,” explains Rick Barker, Chief Operating Officer of Viscira. “Our OSP is a highly flexible, expandable platform that we will continue to enhance to meet evolving client needs.”

Viscira’s Online Speaker Portal can be completely customized to meet clients’ specific workflow needs and business requirements. As a product option, Viscira can configure the OSP to be mobile capable, including compatibility with the Apple® iPad™ and other tablet devices. To schedule a demonstration, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

The Online Speaker Portal is just one of many innovative, interactive software applications and new-media solutions the company offers, which range from Viscira’s Interactive Presentation Builder (IPB) tool to 3D mechanism-of-action (MOA) animations to interactive visual aids and other iPad applications. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of industry-leading clients, including Amgen, Johnson & Johnson, Genentech, Pfizer, Novartis and Eli Lilly.

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