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Viscira® Listed as the #1 Player in Global Virtual Reality in Healthcare Sector

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, was listed as the #1 player in the recently launched new market research report "Global Virtual Reality in Healthcare Sector Market 2016." The research study provides a strategic assessment of the global virtual reality market and profiles leading companies in the healthcare sector. Viscira leads the list, which includes developers of augmented reality eyewear and surgical simulators for medical training, virtual reality software technology companies, and companies developing virtual reality games for pain management.

Viscira offers innovative VR solutions for its pharma, biotech, and medical device clients that communicate healthcare information in very personal and immersive ways. One interesting example was the development of a VR solution for a client that leveraged the Oculus Rift to simulate the impact of schizophrenia on a patient.

The company also recently deployed an engaging VR exhibit for a top-ten pharma company to help illustrate and personalize patients’ challenges of living with rheumatoid arthritis, ankylosing spondylitis, and psoriatic arthritis. The VR program utilized live-action video, unique cinematography, 3D animation, and modern graphic design and was deployed on the Samsung Gear. Based on the success of the program, it is currently being localized for use in numerous markets across the world.

Dave Gulezian, President & CEO of Viscira, commented on Viscira's inclusion in this market research report. "From early in its lifecycle, our team recognized the potential for VR to change the way we communicate healthcare information and invested the time to dive into the technology. We are pleased to be included in this industry report along with other leading companies who are recognized as innovators in this space."

Viscira's virtual and augmented reality solutions are just one example of many distinctive interactive software applications and digital solutions the company offers, from 3D MOD and MOA animations to interactive sales aids to its Vilumina video programs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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Viscira® Leverages Microsoft HoloLens to Deliver Unique Mixed Reality Solutions

Multiple reports have predicted that, within 10 years, Augmented Reality (AR) and Virtual Reality (VR) could produce revenue in the tens of billions of dollars. A recent industry report on the future of AR/VR from September 2016 also estimated that roughly 25% of the investment in this technology will be directed to healthcare.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has recognized this opportunity and is actively capitalizing on these advancements by offering innovative VR and AR solutions that communicate healthcare information in very personal and immersive ways.  Most recently, the company has begun development efforts using the Microsoft HoloLens, a mixed reality, holographic headset that incorporates both virtual reality and augmented reality by seamlessly blending high-definition holograms with the real world.

Viscira's HoloLens solutions aim to create networked VR experiences by connecting health care professionals (HCPs) remotely and transporting them into 3D virtual worlds. These worlds can depict a mechanism of action of a drug or a virtual conference environment. For example, the HoloLens might “teleport” a hologram of a Key Opinion Leader (KOL) enabling them to speak directly in front of a health care professional in their own environment (e.g. office, living room, etc.). This would simulate the experience of presenting to someone in person in the same physical space, while offering the convenience of remote attendance.

Rodwin Pabello, Viscira’s Director of Product Development, commented on the use of mixed reality technology for developing compelling communication programs for its clients. "We are very excited about the advancements we are seeing with VR/AR technology and what they can do for medical communication and marketing. We are exploring many different applications for using the Microsoft HoloLens. In the future, this type of technology might even supplant the iPad as a primary tool for interaction between a pharma sales rep and a healthcare professional."

Viscira's virtual and augmented reality solutions are examples of the innovative, interactive software applications and digital solutions the company offers. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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Viscira® Again Named One of the Top 100 Fastest-Growing Private Companies in Bay Area

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has been ranked 93rd by The San Francisco Business Times on its annual list of the Top 100 Fastest-Growing Private Companies. The list ranks privately owned Bay Area-based companies by revenue growth from 2013 to 2015. This is the second time Viscira has been named to this prestigious list.

From 2013 to 2015, Viscira’s revenue grew 64 percent. This strong growth has been driven by increasing demand across its entire portfolio of digital solutions and software products, including its Prospero® Online Speaker Portal, Interactive Sales Aids, and Vilumina™ video programs. Demand for the company's 3D MOA and MOD animations grew significantly over the three year period as well.

During this time, Viscira also added an impressive number of prominent pharma and biotech companies to its roster of clients across a wide range of key therapeutic areas such as oncology, cardiology, respiratory, vaccines, and rare diseases. In fact, the company has now worked with 21 of the top 25 pharma and biotech companies in the world.

Viscira's President & CEO, Dave Gulezian, was very pleased. "This is exciting news and another acknowledgement of the hard work and dedication of our talented staff," he said. "The Bay Area is a special place with some amazing organizations. We feel honored to again be recognized as one of its fastest growing companies."

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Viscira® Announces Version 5.0 of its Prospero® Online Speaker/Advisor Portal

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the release of Version 5.0 (“v5”) of its Prospero® Online Speaker/Advisor Portal for life sciences clients. This industry-leading, secure, web-based software platform serves as a robust content management system and communication hub for pharmaceutical product speakers, allowing them to easily access all the resources and tools needed to make their peer-to-peer, educational presentations both effective and engaging.


A key component of Prospero is the Viscira Interactive Presentation Builder tool (or “IPB”), which provides users with the ability to create and save custom presentations, subject to medical and regulatory restrictions, through an intuitive, drag-and-drop interface. While the IPB has been available online through the portal, Viscira now offers clients an offline, stand-alone version as an optional platform feature.
With the offline IPB, users are now able to create custom presentations on their laptop or tablet devices with no Internet connection needed. These custom presentations are subject to the same business rules and slide logic as the online version. After a slide presentation is built, users can then conveniently present directly from the IPB without an Internet connection.


Once the user is back online, the custom presentation is automatically synched and saved to the Prospero portal for future use. Other usage metrics and analytics are also gathered for reporting purposes. The use of the offline IPB also enables pharma clients, including medical and regulatory groups, to proactively expire outdated presentation content on a user’s device.


“We are excited to further enhance the capabilities of our industry-leading Prospero platform with our v5 release,” explains Nat Fast, Vice President - Software Development of Viscira. “With the addition of our offline IPB tool, we now offer users even greater convenience in building custom presentations wherever they are. We also provide regulatory teams with even greater control of content from a compliance perspective. Fast added, “We continue to innovate to ensure that Prospero remains a leading platform in the industry.”  


The Prospero Online Speaker/Advisor Portal can be customized to meet companies’ specific workflow needs and business requirements on an enterprise-wide, therapeutic area or single product basis. To schedule a demonstration, please contact the company at 415-848-8010, or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..


The Prospero Online Speaker/Advisor Portal is just one of many digital solutions and software products the company offers, which range from Viscira’s 3D mechanism-of-action (MOA) animations to interactive medical case study programs to high-impact sales and educational applications for iPad and other mobile devices. 

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