Press Releases

Viscira® Welcomes New Senior Scientific Director

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is proud to announce that Heather McCune, PhD, has rejoined the company as Senior Scientific Director. She will be responsible for guiding scientific strategy and medical content development for the company’s diverse base of domestic and global life sciences clients.

Heather brings over 10 years of medical content development experience back to Viscira. In addition to her previous role as Director of Medical Content at Viscira, Heather has held senior-level scientific positions at the medical communications agencies CMC and GeneEd, and in medical affairs at Cord Blood Registry. Heather has shaped content development efforts for some of the world’s largest pharma and biotech companies, providing support for nearly 400 digital, promotional, and medical education programs. McCune has also supported several launch brands, including those requiring OPDP preclearance review. She has experience in multiple therapeutic areas—namely, hematology/oncology (ALL, multiple myeloma, B-cell malignancies, hemophilia), solid tumor oncology (breast, lung, colorectal), neurology, cardiology, psychiatry, regenerative medicine, and rare disease.

Heather's academic credentials are as impressive as her pharma marketing and medical communications experience. She holds a BA in Biology from Macalester College and a PhD in Genetics from the University of Washington. She also has 10 years of bench research experience, gained during her doctoral studies, her postdoctoral fellowship in Biochemistry & Biophysics at UCSF, and research positions at the University of Minnesota and the University of Chicago. Heather commented, "I'm delighted to rejoin the Viscira team, and am very excited about the company’s dedication to providing best-in-class medical and promotional content development for our clients. Viscira has a proven commitment to this integral area, and I'm thrilled to lead and grow our talented medical content team."

Dave Gulezian, President and CEO of Viscira, said, "We are very happy to welcome Heather back to the Viscira family. Her depth of scientific knowledge is invaluable, as is her ability to work both strategically with our clients and collaboratively with members of our internal teams. It's energizing when we have talented former employees choose to return to the company."

Viscira's Medical Content team consists of expert PhD medical writers, marketing copywriters, and editors with extensive experience in a broad range of disease states and therapeutic areas, as well as an independent medical advisory board. Viscira’s content capabilities include content strategy, message development and refinement, creation of de novo content, digital optimization of existing content, and expert consulting regarding legal and regulatory compliance issues (including OPDP)—across all phases of the product lifecycle.

Viscira has immediate plans to hire additional members for its Medical Content team, including a Scientific Director, a Medical Editor, and Medical Writers. Please refer to the Careers Section of for additional information.

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Videos are Preferred Method for HCPs to Retrieve New Medical Information and Research

A recent forecast by Cisco VNI predicts that internet video will account for 79% of all global internet traffic by 2020—up from 63% in 2015. The report also forecasts that video will increase fourfold between 2015 and 2020, with video traffic ultimately accounting for 82% of consumer internet traffic and 66% of business internet traffic.

The growing trend of web video watching has also impacted the healthcare industry, influencing how physicians now access medical information. Before work, at the point of care, in between patient visits, and after work, HCPs are spending an average of 11 hours online per week.

In fact, 71% of U.S. physicians are now watching video online, which has become the preferred way to access new medical information and topical research. However, given the restrictions on physicians’ time, it is not surprising that 60% who watch professional videos online will only watch a video up to 6 minutes in length.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has capitalized on the increased viewing of online videos by healthcare providers (HCPs) by offering its life sciences clients an enhanced, broadcast-quality video solution for peer-to-peer education and other applications.

This on-demand video program delivers a visually stunning combination of high-definition video content, sophisticated 2D and 3D imagery, dynamic motion graphics, and other creative elements to maximize visual impact and increase the effectiveness of messaging with target audiences.

The video solution can be optimized and formatted for multiple media channels and devices, including the web, broadcast, congresses, and various mobile devices such as the Apple® iPhone® and iPad®. This KOL video module is just one of Viscira's many Vilumina™ video solutions, which also include live-action videos, documentary-style videos, patient and caregiver testimonials, product demonstration videos, and other formats.

"We recognize the growing trend among HCPs to access medical information via online video," explains Marlon McKenney, Director of Video and Motion Graphics at Viscira. "Our Vilumina video solutions leverage innovative creative with state-of-the- technologies to provide our clients with powerful tools for delivering important scientific and educational messages to their target audiences."

Viscira's video capabilities sit at the intersection of Hollywood and life science, enabling high-impact message delivery and audience retention. In fact, many of Viscira's video production team members had worked in the broadcast and film industry before coming to the company. All of Viscira's video work is executed in-house.

In addition to the Viscira's Vilumina video solutions, the company also offers a streamlined, lower-cost video product called VisciCast™ for clients with more limited budgets and simpler delivery needs. To schedule a demonstration of Viscira's video solutions, please contact the company at 415-848-8010, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® Announces Version 2.0 of its Interactive Resource Library (IRL) Platform for the Life Sciences Industry

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the release of Version 2.0 of its Interactive Resource Library (IRL) for life sciences clients. This mobile presentation platform, developed for Medical Science Liaison (MSL) use, allows MSLs quick and easy access to all the resources they need for effective, engaging educational presentations.

The IRL also functions as a digital briefcase, enabling field medical teams to seamlessly present relevant clinical data, disease education videos, and other key scientific materials to support their face-to-face clinical discussions with healthcare practitioners.

With this release, Viscira has integrated a number of new, innovative features within the platform to provide additional value for users, including role-based content visibility and functional privileges, automated publishing and updating of content, the ability for non-technical system administrators to convert PowerPoint slides into HTML-based presentations, and enhanced metrics and analytics reporting. The user interface has also been redesigned to make the tool even more user friendly and intuitive for MSL teams.

The IRL incorporates easy and secure web-based administration. It can be launched as a stand-alone application or seamlessly integrated into industry-leading CLM platforms such as Veeva. Additionally, it can also be linked directly to Salesforce accounts if used as a stand-alone application.

"We are seeing significant growth and adoption of technology-based applications by medical and scientific affairs teams. Our Interactive Resource Library platform arms MSL teams with dynamic presentation capabilities and content management functionality that are tailored to optimize field interactions with HCPs," explains Jeff Asada, Vice President of Business Development. "Field medical teams are now able to quickly publish and manage field-level content, such as slide decks, pipeline info, videos, scientific posters, response letters, and medical information requests, both within the US and globally."

To schedule a demonstration, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® 3D Animation for Roche Wins Silver Davey Award

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced that the Academy of Interactive and Visual Arts has selected Viscira as a Silver winner for the company's 3D animation video program about idiopathic pulmonary fibrosis (IPF). The award was given in the area of video/film in pharmaceuticals within the specialty category of animation use. With more than 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide.

IPF is a chronic and ultimately fatal respiratory disease characterized by a progressive decline in lung function. The primary objective of the animation video program developed for Roche was to educate healthcare professionals on the mechanism of disease (MOD) and to highlight the human impact of the condition on patients with IPF. The video was initially deployed at the ERS (European Respiratory Society) International Conference in September 2015 in Amsterdam.

This interactive MOD animation highlights the pathological features of IPF and includes high-quality character animation. The piece was highly cinematic, creatively unique and scientifically accurate. Hagop (Kane) Kaneboughazian, VP of Animation at Viscira, described the video in short as "Toy Story meets pharma."

The Davey Awards is in its 12th season and is overseen and sanctioned by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who’s Who" of acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Conde Nast, Disney, GE, Keller Crescent, Microsoft,, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!

James Rouse, Roche’s International Product Manager - IPF, commented on the animation video. "Working with Viscira to produce this animation has been a great experience, and [the video] really helped attendees at the Congress to visualize how IPF progresses in the lungs."

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