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Viscira Announces Version 3.0 of its Interactive Presentation Builder Application

Viscira™, a leading provider of interactive, new-media and technology solutions for the life sciences industry, today announced the pending release of version 3.0 of its Interactive Presentation Builder (IPB) application for pharmaceutical, biotech, and medical device customers.

The next-generation version of the Viscira IPB includes all of the robust features and functionality available in version 2.0, but now integrates additional portability options for users. Additionally, this new version of the Viscira IPB is fully compatible with and optimized for the Apple ® iPad™. This will enable pharma product speakers to build and save their custom presentations using approved slides, both on the web and on their local computer, through an intuitive, multi-touch user interface.

The Viscira IPB is a secure technology platform with a flexible architecture that has been designed to maximize functionality and ease of use for product speakers and other users. It can be seamlessly integrated into an existing client website or speaker extranet, and can be tailored to comply with specific customer workflow and regulatory compliance requirements.

The product can also be delivered as a stand-alone, offline application that can run locally on both PC and MAC computers, and now on mobile devices such as the iPad™. Viscira plans to add compatibility with other mobile computing platforms in the near future including the iPhone and Android-based devices.

“We are very excited to further expand the portability of our IPB platform in response to the evolving needs of our customers,” explains Dave Gulezian, President and CEO of Viscira. “We see the iPad and other mobile computing platforms quickly becoming key educational and promotional tools within the life sciences industry. As a company, we will continue to drive innovation to stay at the forefront of solutions in this area.”

To schedule a review and demonstration of the Viscira Interactive Presentation Builder v3.0 application, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

This product is just one of many innovative interactive, new-media and technology solutions the company offers, which range from 3D mechanism of action animations to enhanced KOL video presentation modules to interactive sales aids. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer, Novartis and Eli Lilly.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Viscira Relocates and Expands Company Headquarters in San Francisco

San Francisco, CA, April 18, 2011—Viscira, a leading provider of interactive, new-media and technology solutions for the life sciences industry, today announced that it has relocated its company headquarters to a new larger office space located in the North Waterfront area of San Francisco near the Embarcadero.

The new creative space of approximately 10,000 square feet represents a significant increase from Viscira's prior location. Beyond the size difference, the new office offers a better floor plan, a stronger technology infrastructure, increased meeting spaces and amenities for employees, and room for future expansion.

"The team is very excited about our new space, as we were outgrowing our previous office. We now have the room to accommodate our full team on a single floor which should further enhance our internal communication and collabo- ration. This will ultimately result in even better performance for our clients," said President and CEO, Dave Gulezian.

Viscira's new headquarters address is 200 Vallejo Street, San Francisco, CA 94111. All of Viscira's phone and fax numbers will remain the same as before.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Viscira™ Delivers Innovative Mobile Solutions for the Life Sciences Industry

The delivery of branded product information and unbranded educational content to health care professionals (HCPs) and patients via mobile channels has become more pervasive. The industry is seeing impressive rates of user adoption with more and more companies committing to mobile deployments. Viscira, a leading provider of interactive and new-media solutions for the life sciences industry, is helping leading pharma and biotech clients capitalize on this trend to deliver key information to their target audiences in innovative ways via mobile devices.

Pharmaceutical companies continue to face an ongoing challenge of increasingly limited access to physicians and other HCPs. The traditional sales model of sending reps to physicians’ offices is shifting, as physicians have less time for face-to-face meetings or are restricted from these meetings entirely.

At the same time, a large and growing number of physicians are using smartphones and other mobile devices to access medical information online via the mobile web. According to Manhattan Research, 72% of US physicians currently own a smartphone, with this figure expected to grow to 81% by 2012.

Mobile applications can more seamlessly fit into the fast-moving work life of today’s physicians, who are increasingly expected to treat more patients in less time, while handling a burgeoning amount of administrative duties. A recent study by Manhattan Research shows that accessing clinical or medical information is one of the top three most-used mobile medical functions for physicians, accounting for 41% of their mobile usage.

Physicians are taking advantage of a number of the benefits of using mobile devices. Dr. Vivek Bhalla, a leading, board-certified nephrologist practicing at the Stanford University Medical Center in California, commented about the advantages of using his mobile device as a practicing physician. “My smartphone really helps me to stay on top of the constant medical advances in nephrology, even when I have short breaks during my work day or during my off hours. It has really become an indispensable tool for my overall practice.”

Viscira is fully leveraging its interactive capabilities, industry knowledge, creative design skills, and software development expertise to develop a wide array of mobile applications such as product dosing calculators and tools, enhanced presentation delivery platforms, interactive sales aids for the field, and disease management and medication adherence tools for patients. Viscira’s mobile applications for the life sciences industry are designed and developed to ensure compatibility with the leading mobile devices in the industry including the Apple™ iPhone™ and iPad™, the Motorola Droid™ and other devices running Google's Android™ mobile operating system, and RIM's BlackBerry™ devices.

Viscira’s strong mobile capabilities are not just limited to the development of mobile applications. The company can also optimize almost all of its web-based solutions for mobile delivery including product and disease education websites, 3D animations, enhanced KOL videos, interactive case studies, and patient videos.

“We recognize how important the mobile channel is in helping our life science clients reach their target audiences anytime, anywhere with important, relevant, and timely medical information,” explains Dave Gulezian, President & CEO of Viscira. “As a company, we are committed to the continued development of innovative mobile applications and other mobile solutions that can capitalize on this expanding and evolving medium. Mobile has become an essential part of a cohesive multi-channel marketing approach.”

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Click Here to read this article on PRWeb

Viscira Releases its New SalesHub Web Platform for Pharmaceutical Companies

Viscira™, a leading provider of interactive and new-media solutions for the life sciences industry, offers pharmaceutical companies a unique tool to ensure their sales force teams are equipped with the necessary information and resources to be fully prepared for their engagements with healthcare professionals (HCPs) on a daily basis.

The pharmaceutical selling environment has changed dramatically, as the challenge of meeting the needs of HCPs has been complicated by more stringent regulations, increased competition and reduced access time. Pharma reps are under more pressure than ever before to be multi-faceted in their ability to communicate important medical information, answer scientific and clinical questions, and provide their customers with a true educational benefit.

In fact, GlaxoSmithKline recently announced that in addition to sales targets, their sales reps will now have customer service incentives in order to address HCP requests for more information about reimbursement, disease education and support for improving patient health. More leading pharma companies may follow GSK’s lead in the near future.

Viscira’s SalesHub solution provides the field with a secure, web-based resource that serves as a central, up-to-date repository for all the relevant information and materials needed to make interactions with HCPs as effective and productive as possible. Additionally, the SalesHub helps foster teamwork, encourage collaboration and facilitate communication through targeted social networking features customized for a business audience.

Some of the innovative features of the Viscira SalesHub solution are included below:

  • Seamless integration of current sales presentations, POA information, enduring meeting materials, field memos, patient campaign information, training material and other assets (including multimedia content) within an intuitive, user-friendly interface.
  • A customizable information architecture that enables content to be organized and searched in multiple ways, including utilizing brand-specific market segmentation strategies.
  • Dynamic RSS feeds and other utilities to ensure reps stay abreast of the competition and relevant industry information.
  • Targeted, professional social networking features, such as the ability to create a personal profile, share approved customer success stories, participate in knowledge challenge games - all designed to help educate and build a sense of community around a brand.
  • The ability to further customize the SalesHub with product-specific branding and unique features tailored to individual brand team needs.
  • The flexibility to include a robust, companion mobile version of the SalesHub for various smart phones and mobile devices (including the iPhone and iPad) to expand the reach and utility of the platform.

“Our SalesHub solution is a valuable ongoing resource that extends the positive momentum from POA and national sales meetings throughout the year,” explains Jeff Asada, Director of Business Development at Viscira. “It empowers sales reps with the information and support they need to become preferred partners with their customers, and helps to ensure consistency of messaging and delivery from a marketing perspective.”

To schedule a review and demonstration of the Viscira SalesHub platform, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

This product is just one of many innovative interactive and new-media solutions the company offers, which range from next-generation 3D mechanism of action animations to enhanced KOL video presentation modules to their interactive slide kit builder product. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Click Here to read this article on PRWeb

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