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Viscira Releases Next-Generation Video Presentation Solution

Viscira™, a leading provider of interactive, new-media and technology solutions for the life sciences industry, announced today the release of its next-generation video presentation solution. This new version of the company’s on-demand video program delivers a visually stunning combination of high-definition or HD video content, sophisticated 3D imagery, dynamic motion graphics, and other creative elements to maximize visual impact and increase messaging effectiveness for clients.

Viscira’s enhanced video format provides viewers with an immersive, engaging, broadcast-quality experience that is far more sophisticated and compelling than traditional offerings. The company’s state-of-the-art video editing and production techniques increase the variation of on-screen content and enhance scene transitions to hold viewer interest better. Special features enable KOL presenters to engage and interact with animated graphics in new and unique ways.

“We are very excited to continue to improve our leading video presentation solution to provide additional value for customers,” explains Rick Barker, Vice President of Production and Technology at Viscira. “We have effectively leveraged the latest technologies and techniques to provide our clients with an innovative tool for delivering important clinical, scientific and educational messages to their target audiences.”

To deliver this enhanced video solution, Viscira typically starts by working closely with clients to understand their strategic marketing objectives. From there, Viscira often executes all activities associated with design, development, and delivery of the final product, from pre-production through post-production, including management and execution of the video shoot. The final digital video asset can be optimized and formatted for multiple media channels and devices, including CD, DVD, the web, and various mobile devices such as the Apple® iPhone™ and iPad™.

To schedule a demonstration, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

This enhanced KOL video product is just one of many innovative, interactive, new-media and technology solutions the company offers, which range from iPad applications to 3D mechanism-of-action (MOA) animations, and from interactive presentation builder platforms to electronic sales aids. Viscira also provides a streamlined, lower-cost video solution called VisciCast™ for clients with more limited budgets and simpler presentation needs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of industry-leading clients, including Amgen, Johnson & Johnson, Genentech, Pfizer, Novartis, and Eli Lilly.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Viscira Wins 2011 Telly Award for 3D Animation

San Francisco, CA, April 18, 2011— Viscira™, a leading provider of interactive, new-media and technology solutions for the life sciences industry, recently learned that their 3D educational animation entitled,"Biology of HER2 Disease" received a Silver Telly Award. The Silver Telly Award represents the highest honor for each specific entry category.

The award-winning interactive tradeshow animation featured four individual modules addressing specific aspects of the disease of HER2 positive breast cancer, and potential therapeutic pathways and approaches. The animation debuted at the San Antonio Breast Cancer Symposium in December 2010 where oncology healthcare professionals interacted with the different modules based on their touchscreen selection.

More recently, the piece was shown in June 2011 at the American Society of Clinical Oncologists (ASCO) Annual Meeting in Chicago where it continued to receive positive feedback from conference attendees.

With literally thousands of entries from all 50 US states and numerous countries, the winning of the Telly Award is an honor for Viscira. Viscira's Director of Animation, Hagop (Kane) Kaneboughazian was very pleased. "This is exciting news, and great recognition for all the hard work our production team at Viscira is doing. We will continue to push the envelope and utilize the most advanced 3D techniques and animation approaches to maximize visual impact and scientific accuracy," he said.

About the Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercial programs, the finest video and film productions, and web commercials, videos and films. Winners represent the best work ofthe most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Viscira Announces Version 3.0 of its Interactive Presentation Builder Application

Viscira™, a leading provider of interactive, new-media and technology solutions for the life sciences industry, today announced the pending release of version 3.0 of its Interactive Presentation Builder (IPB) application for pharmaceutical, biotech, and medical device customers.

The next-generation version of the Viscira IPB includes all of the robust features and functionality available in version 2.0, but now integrates additional portability options for users. Additionally, this new version of the Viscira IPB is fully compatible with and optimized for the Apple ® iPad™. This will enable pharma product speakers to build and save their custom presentations using approved slides, both on the web and on their local computer, through an intuitive, multi-touch user interface.

The Viscira IPB is a secure technology platform with a flexible architecture that has been designed to maximize functionality and ease of use for product speakers and other users. It can be seamlessly integrated into an existing client website or speaker extranet, and can be tailored to comply with specific customer workflow and regulatory compliance requirements.

The product can also be delivered as a stand-alone, offline application that can run locally on both PC and MAC computers, and now on mobile devices such as the iPad™. Viscira plans to add compatibility with other mobile computing platforms in the near future including the iPhone and Android-based devices.

“We are very excited to further expand the portability of our IPB platform in response to the evolving needs of our customers,” explains Dave Gulezian, President and CEO of Viscira. “We see the iPad and other mobile computing platforms quickly becoming key educational and promotional tools within the life sciences industry. As a company, we will continue to drive innovation to stay at the forefront of solutions in this area.”

To schedule a review and demonstration of the Viscira Interactive Presentation Builder v3.0 application, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

This product is just one of many innovative interactive, new-media and technology solutions the company offers, which range from 3D mechanism of action animations to enhanced KOL video presentation modules to interactive sales aids. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer, Novartis and Eli Lilly.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Click Here to read this article on PRWeb

Viscira Relocates and Expands Company Headquarters in San Francisco

San Francisco, CA, April 18, 2011—Viscira, a leading provider of interactive, new-media and technology solutions for the life sciences industry, today announced that it has relocated its company headquarters to a new larger office space located in the North Waterfront area of San Francisco near the Embarcadero.

The new creative space of approximately 10,000 square feet represents a significant increase from Viscira's prior location. Beyond the size difference, the new office offers a better floor plan, a stronger technology infrastructure, increased meeting spaces and amenities for employees, and room for future expansion.

"The team is very excited about our new space, as we were outgrowing our previous office. We now have the room to accommodate our full team on a single floor which should further enhance our internal communication and collabo- ration. This will ultimately result in even better performance for our clients," said President and CEO, Dave Gulezian.

Viscira's new headquarters address is 200 Vallejo Street, San Francisco, CA 94111. All of Viscira's phone and fax numbers will remain the same as before.

Press Contact:
Noël Ashekian
Marketing Communications Manager - Viscira
Phone: (617) 429-0834
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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