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Videos are Preferred Method for HCPs to Retrieve New Medical Information and Research

A recent forecast by Cisco VNI predicts that internet video will account for 79% of all global internet traffic by 2020—up from 63% in 2015. The report also forecasts that video will increase fourfold between 2015 and 2020, with video traffic ultimately accounting for 82% of consumer internet traffic and 66% of business internet traffic.

The growing trend of web video watching has also impacted the healthcare industry, influencing how physicians now access medical information. Before work, at the point of care, in between patient visits, and after work, HCPs are spending an average of 11 hours online per week.

In fact, 71% of U.S. physicians are now watching video online, which has become the preferred way to access new medical information and topical research. However, given the restrictions on physicians’ time, it is not surprising that 60% who watch professional videos online will only watch a video up to 6 minutes in length.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has capitalized on the increased viewing of online videos by healthcare providers (HCPs) by offering its life sciences clients an enhanced, broadcast-quality video solution for peer-to-peer education and other applications.

This on-demand video program delivers a visually stunning combination of high-definition video content, sophisticated 2D and 3D imagery, dynamic motion graphics, and other creative elements to maximize visual impact and increase the effectiveness of messaging with target audiences.

The video solution can be optimized and formatted for multiple media channels and devices, including the web, broadcast, congresses, and various mobile devices such as the Apple® iPhone® and iPad®. This KOL video module is just one of Viscira's many Vilumina™ video solutions, which also include live-action videos, documentary-style videos, patient and caregiver testimonials, product demonstration videos, and other formats.

"We recognize the growing trend among HCPs to access medical information via online video," explains Marlon McKenney, Director of Video and Motion Graphics at Viscira. "Our Vilumina video solutions leverage innovative creative with state-of-the- technologies to provide our clients with powerful tools for delivering important scientific and educational messages to their target audiences."

Viscira's video capabilities sit at the intersection of Hollywood and life science, enabling high-impact message delivery and audience retention. In fact, many of Viscira's video production team members had worked in the broadcast and film industry before coming to the company. All of Viscira's video work is executed in-house.

In addition to the Viscira's Vilumina video solutions, the company also offers a streamlined, lower-cost video product called VisciCast™ for clients with more limited budgets and simpler delivery needs. To schedule a demonstration of Viscira's video solutions, please contact the company at 415-848-8010, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® Announces Version 2.0 of its Interactive Resource Library (IRL) Platform for the Life Sciences Industry

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the release of Version 2.0 of its Interactive Resource Library (IRL) for life sciences clients. This mobile presentation platform, developed for Medical Science Liaison (MSL) use, allows MSLs quick and easy access to all the resources they need for effective, engaging educational presentations.

The IRL also functions as a digital briefcase, enabling field medical teams to seamlessly present relevant clinical data, disease education videos, and other key scientific materials to support their face-to-face clinical discussions with healthcare practitioners.

With this release, Viscira has integrated a number of new, innovative features within the platform to provide additional value for users, including role-based content visibility and functional privileges, automated publishing and updating of content, the ability for non-technical system administrators to convert PowerPoint slides into HTML-based presentations, and enhanced metrics and analytics reporting. The user interface has also been redesigned to make the tool even more user friendly and intuitive for MSL teams.

The IRL incorporates easy and secure web-based administration. It can be launched as a stand-alone application or seamlessly integrated into industry-leading CLM platforms such as Veeva. Additionally, it can also be linked directly to Salesforce accounts if used as a stand-alone application.

"We are seeing significant growth and adoption of technology-based applications by medical and scientific affairs teams. Our Interactive Resource Library platform arms MSL teams with dynamic presentation capabilities and content management functionality that are tailored to optimize field interactions with HCPs," explains Jeff Asada, Vice President of Business Development. "Field medical teams are now able to quickly publish and manage field-level content, such as slide decks, pipeline info, videos, scientific posters, response letters, and medical information requests, both within the US and globally."

To schedule a demonstration, please contact the company at 415-848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

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Viscira® 3D Animation for Roche Wins Silver Davey Award

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced that the Academy of Interactive and Visual Arts has selected Viscira as a Silver winner for the company's 3D animation video program about idiopathic pulmonary fibrosis (IPF). The award was given in the area of video/film in pharmaceuticals within the specialty category of animation use. With more than 4,000 entries from across the US and around the world, the Davey Awards honor the finest creative work from the best small firms, agencies and companies worldwide.

IPF is a chronic and ultimately fatal respiratory disease characterized by a progressive decline in lung function. The primary objective of the animation video program developed for Roche was to educate healthcare professionals on the mechanism of disease (MOD) and to highlight the human impact of the condition on patients with IPF. The video was initially deployed at the ERS (European Respiratory Society) International Conference in September 2015 in Amsterdam.

This interactive MOD animation highlights the pathological features of IPF and includes high-quality character animation. The piece was highly cinematic, creatively unique and scientifically accurate. Hagop (Kane) Kaneboughazian, VP of Animation at Viscira, described the video in short as "Toy Story meets pharma."

The Davey Awards is in its 12th season and is overseen and sanctioned by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who’s Who" of acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Conde Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!

James Rouse, Roche’s International Product Manager - IPF, commented on the animation video. "Working with Viscira to produce this animation has been a great experience, and [the video] really helped attendees at the Congress to visualize how IPF progresses in the lungs."

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Viscira® Listed as the #1 Player in Global Virtual Reality in Healthcare Sector

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, was listed as the #1 player in the recently launched new market research report "Global Virtual Reality in Healthcare Sector Market 2016." The research study provides a strategic assessment of the global virtual reality market and profiles leading companies in the healthcare sector. Viscira leads the list, which includes developers of augmented reality eyewear and surgical simulators for medical training, virtual reality software technology companies, and companies developing virtual reality games for pain management.

Viscira offers innovative VR solutions for its pharma, biotech, and medical device clients that communicate healthcare information in very personal and immersive ways. One interesting example was the development of a VR solution for a client that leveraged the Oculus Rift to simulate the impact of schizophrenia on a patient.

The company also recently deployed an engaging VR exhibit for a top-ten pharma company to help illustrate and personalize patients’ challenges of living with rheumatoid arthritis, ankylosing spondylitis, and psoriatic arthritis. The VR program utilized live-action video, unique cinematography, 3D animation, and modern graphic design and was deployed on the Samsung Gear. Based on the success of the program, it is currently being localized for use in numerous markets across the world.

Dave Gulezian, President & CEO of Viscira, commented on Viscira's inclusion in this market research report. "From early in its lifecycle, our team recognized the potential for VR to change the way we communicate healthcare information and invested the time to dive into the technology. We are pleased to be included in this industry report along with other leading companies who are recognized as innovators in this space."

Viscira's virtual and augmented reality solutions are just one example of many distinctive interactive software applications and digital solutions the company offers, from 3D MOD and MOA animations to interactive sales aids to its Vilumina video programs. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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