Viscira™, a leading provider of interactive and new-media solutions for the life sciences industry, delivered a highly relevant presentation entitled, “Maximizing Return on Interactive” at the Digital Pharma West (DPW) conference last week in San Francisco.
Dave Gulezian, President and CEO of Viscira, spoke about the top do’s and don’ts in interactive healthcare marketing to an interested audience of marketing professionals from top biotech, pharma, and medical device companies. The presentation included specific strategic and tactical recommendations for product marketers who are now beginning the 2011 brand planning process. It also utilized the company’s Flash-based, enhanced slide-deck technology, which continues to grow in adoption across the industry.
“It was exciting to present at an industry event that is rapidly becoming the leading forum for the intersection of technology, innovation, and social media in healthcare marketing,” explains Gulezian. “It was also great to hear that many attendees thought our presentation was very beneficial and timely given their priorities right now”.
Viscira was also a sponsor of the conference, which explored how the interaction among patients, healthcare providers, and pharmaceutical marketers is improved through the use of new technologies and innovations such as social media. The DPW event also attracted presenters from other industry leaders such as Eli Lilly, Amgen, Genentech, and AstraZeneca.
Interested parties can download a copy of the presentation in either PC or MAC format using the web links below:
Viscira Maximizing ROI Presentation - PC Format
*Please click on the DPW_PC.exe file after downloading.
Viscira Maximizing ROI Presentation - MAC Format
*Please click on the DPW_MAC file after downloading.
Marketing Communications Manager - Viscira
Phone: (617) 429-0834