The Communicator Awards, one of the most prestigious and competitive award programs honoring creative excellence for marketing and communication solutions, draws over 6,000 entries from across the US and worldwide. It recently named Viscira a Silver winner for the company’s 3D animation video program designed to educate health care professionals (HCPs) about idiopathic pulmonary fibrosis (IPF), a respiratory disease. The award was given in the area of video/film in pharmaceuticals within the specialty category of animation use.
IPF is a chronic and ultimately fatal disease characterized by a progressive decline in lung function. The primary objective of the animation video program developed for Roche was to educate HCPs on the mechanism of disease and to highlight the human impact of the disease on patients with IPF. The video was initially deployed at the ERS (European Respiratory Society) International Conference last September in Amsterdam.
This interactive MOD animation highlights the pathological features of IPF and includes high-quality character animation. The piece was both highly cinematic and scientifically realistic. Hagop (Kane) Kaneboughazian, VP of Animation at Viscira, described the video as “Toy Story meets pharma”.
The Communicator Awards is in its 22nd season and is the leading international awards program in marketing and communications. The program is sanctioned and judged by the Academy of Interactive & Visual Arts (AIVA). AIVA members include executives from organizations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, and Yahoo!
James Rouse, Roche’s International Product Manager - IPF, commented on the award. "Working with Viscira to produce this animation has been a great experience, and really helped attendees at the Congress to visualize how IPF progresses in the lungs."