Press Releases

Viscira® Recognized as an Innovator by PharmaVOICE Magazine

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, was named an innovator in PharmaVOICE Magazine’s “Celebrating Innovation” issue published last month. This special PharmaVOICE edition unveils innovators and innovations that are changing the life sciences industry. Viscira was featured among prominent companies such as Google, Microsoft, EMD Serono and BioMarin.

In featuring Viscira, PharmaVOICE highlighted how the company is creating disruption in the marketplace by challenging conventional industry approaches to developing digital solutions and interactive software applications. It points out that Viscira is serious about innovation and that a key focus for the company is technology R&D. The company also creates a unique workplace environment that is conducive to employee innovation and collaboration.

Viscira’s President & CEO, Dave Gulezian, was pleased. “It is great to be recognized for the innovation that is continually taking place at our company,” he said. “Innovation is part of our DNA at Viscira. We are constantly trying to push the boundaries of what is possible within the life science space from a creative and digital perspective.”

You can review the PharmaVOICE Innovation edition here. Please go to page 47 to read the write-up on Viscira.

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Viscira® Animation for Biogen Receives Communicator Award of Distinction

The Communicator Awards, one of the most prestigious and competitive award programs honoring creative excellence for marketing and communication solutions, which draws over 6,000 entries from across the US and worldwide, named Viscira a Silver winner in three different categories for their interactive 3D animation entitled “Biogen Idec: Science Behind Alprolix.” The awards were given in the areas of video with animation, online video and interactive multimedia.

ALPROLIX™ is the first recombinant coagulation factor IX with a prolonged half-life, approved for the treatment of hemophilia B. The primary objective of the Science Behind Alprolix program is to educate healthcare professionals on the method by which the half-life of Alprolix is prolonged. This enables the product to work longer in the body and allows hemophilia patients to have fewer infusions.

This interactive MOA animation highlights the unique mode of action and efficacy of Alprolix. The video is highly cinematic, scientifically realistic and clinically sophisticated in tonality. It also incorporates Viscira's own proprietary Interactive Video Player (IVP) technology, a robust platform with streaming video capabilities, which enables delivery of various interactive features, including "hot spots" that allow for deep dives into some of the more complex scientific areas in the animation.

The Communicator Awards is in its 21st season and is the leading international awards program in marketing and communications. The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts (AIVA). AIVA members include executives from organizations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, and Yahoo!

Hagop (Kane) Kaneboughazian, Viscira's Vice President of Animation, commented on the award. “We are pleased this piece has been recognized in this way. This interactive video can help both healthcare professionals and hemophilia patients better understand how this important product works to make the most informed treatment decisions. As a company, we will continue to innovate using the most advanced 3D techniques to further raise the bar in medical animation.”

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Viscira® Releases 2015 Demo Reel for Life Sciences Clients

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, has released its 2015 video demo reel with a different twist. Whereas past reels have highlighted snippets of Viscira’s cutting-edge work for life sciences clients, this new, one-minute video resembles more of a unique short film.

The piece creatively tells the Viscira story, focusing on how each of its functional teams collaborates to help clients reach their target audiences, and ultimately help patients, through a range of industry-leading digital solutions. The video is set in the future and helps to illustrate how Viscira is continually pushing the boundaries of innovation. It also provides an interesting, behind-the-scenes view of how Viscira teams work together to create highly engaging and impactful technology solutions for life science clients.

Please click on the link below to view the video:

“We work with leading companies who bring novel therapies to market that help improve and extend the lives of patients around the world,” explained Dave Gulezian, President & CEO of Viscira. “At Viscira, we also continually innovate by leveraging technology to help these companies communicate important messages in new and unique ways.”

Rather than focusing solely on existing product solutions, the video looks forward and shows the types of solutions Viscira may be able to develop for its clients in the future. Marlon McKenney, Associate Director - Motion Graphics and Creative Lead on the program, commented, “I’m very proud of how the final video turned out. I think the piece does a great job of showcasing Viscira’s creative talent and how our teams collaborate effectively on behalf of clients.”

The 2015 demo reel has been released to existing and prospective Viscira clients and has received rave reviews, with many referring to it as an impressive depiction of the company’s capabilities and team culture.

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Viscira® Announces Expansion of Regional Office in Chicago

 Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, today announced the expansion of its satellite office in Chicago.

Michael Ryan, Director - Account Management, recently relocated to Chicago to enhance the company’s physical presence and spearhead client service efforts in the Midwest region. This expansion will help the company better serve key life science clients in the area including AbbVie, Baxter, Takeda, Astellas and Lilly.

Ryan is excited about the opportunity to continue Viscira’s strong growth in this part of the country. “I am very pleased to have this opportunity to lead Viscira’s client services function in the Midwest,” explained Ryan. “I’m confident that we will expand our existing business with our top-tier clients in the area, and attract new clients with our unique and sophisticated digital solutions.”

Overall, this expansion in Chicago will allow Viscira to better serve the growing business needs of both existing clients and several recent client additions. The move will also help support the strong topline revenue growth for the company overall.

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