Press Releases

Viscira® Welcomes New Senior Director of Video

Mike Goldberg Joins Company in a Leadership Role Heading Up the Video and Motion Graphics Department

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is proud to announce that Mike Goldberg has joined the company as its new Senior Director of Video. Working closely with the executive team, Mike will lead the strategic and day-to-day operational oversight of Viscira’s video content creation, production, and post-production capabilities. He will also oversee the company’s ongoing motion graphics development efforts, driving further innovation in this area.

Mike brings to Viscira his passion for coming up with big, creative ideas, as well as his deep understanding of how to create real brand value through memorable storytelling. He has devoted his 25-year career in advertising to helping build some of the world’s most prominent brands. As a former Vice President and Creative Director at Hill Holliday in New York and later at McCann Erickson, Mike had a creative leadership role on national broadcast and integrated, multi-channel digital marketing campaigns at ESPN, Verizon, BlackBerry, Staples, Citibank, and Coca-Cola.

Most recently, Mike was the Creative Director at a boutique creative agency in San Francisco, where he created a global social media video campaign for Mentos Gum that changed the way Mentos markets itself. Mike wrote and directed 21 videos in six days. The creative campaign received millions of views on the first day alone and delivered meaningful financial impact for the brand. Mike also created an integrated digital, social, and traditional campaign for The Weather Channel featuring weather nerds who use the app to seek out extreme weather for fun. The campaign received 5 million organic YouTube views in just under a week and boosted usage of the Weather Channel mobile app.

“We’re very happy to have Mike join our extended leadership team here at Viscira. He’s a great guy and a very talented Creative Director with a lot of campaign development and storytelling experience with major brands,” said Rick Barker, Chief Operating Officer (COO) of Viscira. “He approaches creative concepts and creative problem solving from a strategic perspective, which will resonate with our clients.”

“I’m very excited to join the Viscira team and bring state-of-the-art storytelling and video content to an already talented and accomplished team,” commented Goldberg.

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Viscira® Welcomes New Vice President of Software Development

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, today announced the addition of Suntae Kim as its new Vice President of Software Development.

In this key role, Mr. Kim will lead Viscira’s Software Development and Functional QA teams and its ongoing development of cutting-edge technical solutions for various digital platforms, including mobile phones, iPads/tablets, desktop computers, AR/VR/mixed-reality headsets, and large touch-screen panel displays for conferences. Under Mr. Kim’s leadership, the company expects to continue to deliver high-impact digital strategies, best-in-class technical solutions, and innovative user experiences in support of its clients’ sales and marketing efforts. Mr. Kim will also play a prominent role on Viscira’s Executive Team, helping shape the company’s strategic direction and new product development efforts.

Mr. Kim is a customer-focused technology professional with a successful career delivering distinctive technology solutions and integrated marketing programs for major clients. He joins Viscira with over 20 years of experience in product development, software engineering, client services, and executive management. He began his career in various technology leadership positions at industry-leading companies like Oracle, Netscape, and Samsung, where he managed engineering teams focused on application development, e-commerce, and SaaS platforms.

Mr. Kim started out as a programmer. He subsequently took on roles of increasing responsibility, moving from development management to executive roles in engineering and service delivery. More recently, he has been a co-founder of numerous technology startups. His last company offered web, mobile web, and mobile app development and hosting services that supported billions of page views using a cloud-based SaaS platform.

Mr. Kim maintains impressive academic credentials in addition to his software development and leadership experience. He holds a Master of Engineering in Operations Research and Industrial Engineering and a Bachelor of Science in Electrical Engineering, both from Cornell University.

“Suntae has a great combination of strong technology leadership and a deep understanding of what it takes to provide world-class client service and support,” said Rick Barker, Chief Operating Officer (COO) of Viscira. “Suntae also brings a history of building and managing highly productive software engineering teams and will be a solid addition to both our Software Development team and our Executive team.”

“I’m excited to bring my passion for building innovative products and delivering top quality technical solutions to Viscira,” commented Mr. Kim. “I’m looking forward to further enhancing Viscira’s software development expertise, and I’m thrilled to be part of a company that is a recognized technology leader in life sciences digital marketing.”

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Innovation Nation: Viscira® Digital Tour

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, will kick off its second annual Digital Innovation Roadshow this month, titled Innovation Nation. Viscira plans to build on its success in 2017, when its roadshow presentations helped educate life sciences marketing, medical affairs, HEOR, commercial operations, and IT teams about some of the latest technology trends, platforms, and applications.

Last year, Viscira’s New Product Development Team traveled to 15 cities across the U.S., from Los Angeles to Boston and from Atlanta to New York, to showcase emerging digital technology solutions that could impact key business challenges facing life sciences companies. Ten leading life sciences companies were visited in total. The company intends to grow this list further in 2018.

“Viscira aims to expand the general awareness and understanding of innovative digital technologies that can enhance customer engagement models within life sciences marketing and education,” explained Jeff Asada, Vice President of Business Development at Viscira. “Viscira’s Innovation Nation is a creative way to bring the latest technologies to our clients by holding a series of on-site interactive sessions, demos, and discussions through our Educate, Experience, and Apply framework.”

The 2018 Innovation Nation is a strategic, user-centered approach to address some of the major challenges facing life sciences companies. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to define new content delivery mediums and to help gain greater insights into how to more effectively apply cutting-edge, message-enhancing technologies in different user experience scenarios.

“As just one example, leveraging our successful Educate, Experience, and Apply framework, Viscira introduced a new training model that featured augmented reality (AR) and the Microsoft HoloLens device as the ideal training platform for advancing commercial selling efforts and sales training activities for a top-five pharmaceutical company. The initiative was the company’s first implementation of AR in an enterprise-wide capacity,” explained Rodwin Pabello, Viscira’s Director of New Product Development.

Viscira launches its 20-city tour this month and is excited to share new insights. For more information on Viscira’s Innovation Nation, please contact the company at (415) 848-8010 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

Planned Viscira 2018 Digital Innovation Roadshow Locations
San Francisco, CA
Gaithersburg, MD
San Jose, CA
Minneapolis, MN
San Diego, CA
Raleigh, NC
Los Angeles, CA
East Hanover, NJ
New Haven, CT
Princeton, NJ
Atlanta, GA
Summit, NJ
Chicago, IL
New York, NY
Indianapolis, IN
Cincinnati, OH
Boston, MA
Dallas, TX
Cambridge, MA
Seattle, WA

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Viscira® Capitalizes on Advances in Augmented Reality (AR) Technology

Augmented reality has experienced incredible growth since its introduction and is now having a transformative impact on the healthcare sector. According to a recent report by Grand View Research, Inc., the global augmented reality and virtual reality healthcare market is expected to reach USD $5.1 billion by 2025. Increasing adoption of AR advances in surgeries and medical training is helping drive this trend.

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is capitalizing on the improvements in AR technology by providing unique programs for its life sciences clients that include, and go beyond, applications in surgical simulations, diagnostic imaging, patient care management, rehabilitation, and health management.

One of the areas where Viscira is leveraging AR is in employee training, particularly for field-based sales representatives. Pharma companies are moving beyond the traditional classroom setting to train and educate staff. AR technology lends itself well to providing immersive, 3D learning experiences for the pharma reps.

These experiences can include using the Microsoft HoloLens to view and physically interact with a 3D image of a healthy, functioning organ like a heart. Viewers can see the impact of certain diseases on the appearance and performance of the organ. What’s more, the training instructor can view the same imagery at the same time as the participants, which allows him or her to provide additional real-time, voice-over commentary and education.

Viscira has also utilized AR for congress meetings to enhance the traditional convention booth display. By using the cameras on tablet devices like the iPad, Viscira has constructed AR booth exhibits that allow the user to access trigger points on printed media to unlock additional rich content such as 3D animation segments, KOL videos, animated charts and graphs, etc. This enables the user to go beyond the information presented in a print piece to learn more about a particular topic.

Hagop (Kane) Kaneboughazian, Viscira’s VP of Animation, commented on the use of AR technology for developing compelling communication programs for its clients: “We are very excited about the recent advances we are seeing with AR technology and the impact it can have on medical communications and marketing. We are actively exploring many new and different AR applications using the Microsoft HoloLens, iPad, and other devices such as the Meta 2, and we look forward to further developments.”

Viscira’s augmented reality programs are examples of the innovative digital solutions and interactive software applications the company offers. Viscira’s strategic approach, combined with its delivery of cutting-edge products, has resulted in an impressive roster of clients that includes 21 of the top 25 pharma and biotech companies in the world.

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